UPDATED 12:47 EST / SEPTEMBER 26 2012

New Myspace Looks Like Google+ and a Sideways Tumblr

The world was shocked when Specific Media Group and Justin Timberlake bought the ailing social networking platform, Myspace, last year.  From being a social media platform, it turned into a social listening hub where music lovers could enjoy their favorite tunes and share them with friends.

Still, that move didn’t do much to help the Myspace revival.  We’d all moved on to Facebook.  So now the company will be relaunching and this time, their targeting artists and their fans.

Myspace put out a promo video, featured subtly on their “coming soon” homepage.  And at first glance, the revamped music network looks good.  Its clean lines look like something from Google+, and the focus on media-sharing in a story format gives the new Myspace a Tumblr feel.  It seems story lines will scroll like a sideways blog, moving from left to right, as Kristen Nicole notes in the video below.

“In a single sentence, it’s a social network for the creative community to connect to their fans,” Tim Vanderhook said. “We’re going after artists, right after this we’ll be talking to various artists to come on the platform. We want to give them a chance to help build it with us. We’re really far along, but we really want that last twenty percent to really be crafted by more people like Justin that actually know the tools and things that they need.”

Timberlake admitted that a lot of artists rely on social media not because they want to, but because they have to, in order to connect with their fans and stay relevant.  He knows what artists need and that’s what he’ll be bringing to the new Myspace.  He wants to give artists the freedom to do what they want, “lock themselves in a room and torture themselves as they do, and still find a way to comfortably connect with their fan base.”

They will be beta testing the new Myspace with people close to them, like popular or upcoming artists, but they want everyone to use it and be comfortable with the service.

“We want the right people who want to use the platform, who want to find other creators, as well, and want to be able to actually collaborate and really foster a community of creators,” Chris Vanderhook says. “So it’s not about just the established, it’s also about the unsigned.”

No news yet as to when the service would be available to the general public, but Myspace clearly wants people to get excited.  See the video promo here and let us know what you think. about the new design.  Will Myspace succeed this time around?


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