The world is Hadoop’s oyster. Strata Conference + Hadoop World is going down this week in New York, and all the major vendors are jumping on the opportunity to get their latest Hadoop products out into the wild. SAP, Cloudera and others are spearheading this effort, SAP in particular has a new go-to strategy that helps enterprises integrate the big data platform into their existing data warehousing environments.

“Our goal is to help organizations build a high-performance enterprise data warehouse that combines the power of real-time insights with Hadoop processing frameworks,” said Steve Lucas, global executive vice president and general manager, Database & Technology, SAP. “With new ‘big data’ offerings delivering information at unprecedented speeds, customers can uncover and harness new measurable signals from any data source for critical business insights.”

The BI software vendor is teaming up with with Cloudera, Hitachi and a few others to offer customers a mix and match bundle based on HANA, Sybase IQ and its BusinessObjects portfolio. One bioformatics form uses Hadoop to pre-process genome sequences before they enter into HANA, while another client is storing the terabytes of data it analyzes every daily on IQ.

MapR also has an update, unveiling a new Google Compute Engine-based deployment of its Hadoop distribution that’s broken the TeraSort record: it managed to beat Yahoo’s record of 61 seconds by a margin of 7, setting the new industry benchmark for performance.

And it wasn’t too long ago MapR announced the latest version of its analytics solution. M7’s main selling point is a beefed up, enterprise-grade version of HBase that includes advanced data protection capabilities, more abstraction, and a maximum capacity of no less than one trillion tables.

Then we have big data integration firm Talend, putting in work for its share of the limelight. The company made Open Studio for Big Data and the Talend Platform for Big Data, two of its flagship products, compatible with NoSQL. The software products now offer full support for  Cassandra, HBase and MongoDB.