Cloud storage startup Nirvanix is evacuating its New Jersey data center, or at least giving its customers the option to do so with their data.  Users running in the Node 4 facility can choose to migrate their data to one of the company’s other locations in L.A, Dallas, Frankfurt, Germany or Tokyo.

“During this natural disaster Nirvanix is proactively taking action to assist our customers without charge,” said Scott Genereux, President and CEO of Nirvanix. “By storing their data in the Nirvanix cloud, customers benefit from the transparent movement of data from one region to another with no impact to their business operations. Leveraging Nirvanix’s patented live replicas technology, customers can maintain continuous data access at all times.”

A press release that just crossed the wire states that the “data center in New Jersey is secure and all services remain normal and available,” adding that the site is “fully redundant, including diesel generator power backups and UPS. But it seems Nirvanix is very intent on covering every possible scenario and put its clients at ease.

Nirvanix is one of several tech firms that are reacting to Hurricane Sandy. Google is also among them – the company has published a near real-time crisis map that tracks the progress of the superstorm. Visitors can see Sandy’s projected path and those who live in New York City itself receive access to a more detailed view of the storm as well as additional data about the nearest evacuation or emergency center.

Other organizations, particularly The Tropical Rainfall Measuring Mission, are harnessing satellites and new data-driven modeling technologies to gain a better understanding of the storm. Researcher Dr. Marshall Shepherd shared some of the insight TRIMM extracted so far.