For the last interview of our Hadoop Summit 2013 coverage, theCUBE co-hosts John Furrier and Dave Vellante talked to John Kreisa, VP Strategic Marketing at Hortonworks, asking him what transpired from this event, what surprised him the most, and “what came out of the woodwork”.

Kreisa was pretty excited by the “great energy at the conference, the great buzz and the tremendous attendance”, noting a couple of different themes coming through.

One overarching theme was that “Hadoop is crossing the chasm, becoming the key component of the Next Generation Data Architecture”. That was an obvious theme across  all the presentations and the keynotes at this event.

Another core theme was that “Hadoop 2.0 is going to be driven around the YARN architecture, and YARN is going to enable a bunch of other workloads, opening the platform for a broadening of how it’s used in the Enterprise”.  At the event’s Enterprise pannel, the implications and the importance of being able to run multiple workloads was emphasized. And also, at the Ecosystem pannel, the same issue was highighted by the vendors, who explained what it meant for their business to be able to integrate more deeply with the Hadoop platform.

As Vellante joked, it was a “YARN lovefest,” and everyone was happy with the product, not just one vendor. John Furrier also identified three major focus areas that have been explored during theCube interviews:

1. Engineering – people are looking more and more for engineering talent, platforms are under mass construction and there’s a lot of deman for the developers who can make the platforms 100% open and robust.
2. Growth – there’s a lot of field salesforce and consultancy going on
3. Partnership – both in the community of the coders, but also on the commercial side.

Kreisa agreed with Furrier’s notes, highlighting the 68 sponsors of the event, which is a record number.

“What’s happening here, at Hadoop, is really an industry being created,” stated John Furrier. “It’s a new industry and the ‘tech athletes’ are building it.” Dave Vellante picked on that idea and speculated that “the future of this industry is hard to predict, and it ultimately comes down to how you deliver business value.”

Make sure you watch the whole segment for Dave and John’s take on this event, wrapping up from the analyst’s point of view.