Tresata has teamed up with a research firm called Advanced Valuation Analytics Corporation (AVAC) to develop Big Data applications for the financial services sector.

As the name implies, AVAC offers valuation and predictive modeling services for companies that operate in data-driven industries. Led by New York University Professor of Economics Andrew Caplin, the firm lists renowned machine learning theorist Yann LeCun and other prominent academics amongst its ranks. Tresata intends to tap into the team’s expertise in order to address the Big Data challenges faced by financial services providers.

“Our partnership with AVAC represents the new paradigm in Big Data,” said Abhishek Mehta, the founding CEO of Tresata. “Only when data & technology experts work with the best scientists can you automate the discovery of knowledge from massive amounts of data. Collaborating with AVAC’s thought leaders allows Tresata to continue to develop the most advanced analytics applications that help monetize big data.”

Tresata expects that its partnership will AVAC will bear fruit early next year. The applications that will be developed as part of the collaboration will supplement the startup’s existing Hadoop lineup.

Abhishek Mehta gave SiliconANGLE an exclusive interview shortly after the recent relaunch of his company. He told NewsDesk host Kristin Feledy that Tresata’s software is designed to help enterprises monetize their data, whether it’s transactional, social, or a combination of both. He also stressed the importance of understanding customer behavior, which he said is necessary to successfully solve business problems using analytics.

Mehta believes that context is the key to gaining insights into consumer trends. He emphasized that even a seemingly trivial indicator such as a Like can become an extremely valuable resource for organizations when integrated with other data sources.