SiliconANGLE’s TheCube is often a forum where technology professionals offer their insight and analysis on important advancements. We have seen much of this from our live broadcast of the VMworld Conference in San Francisco. And then there are times when theCUBE gets to be the bearer of breaking news.

SiliconANGLE’s John Furrier and Wikibon’s Dave Vellante welcomed the new Chairman and CEO of Nexenta, Tarkan Maner. He took time to detail his new role with this company and share his vision for its immediate future.

Maner’s excitement belied the context of his first comment when he stated, “Storage is the most boring space.” Of course, he went on to state the market is in the middle of very rapid change and his new role with Nexenta, he believes, will help drive that change.

His previous experience with Dell required him to focus on Big Data and Converged Infrastructure. That expertise has allowed him to now recognize that on the backend you have to have the right infrastructure at the right cost level. He cites his own reports from customers who believe the current data center infrastructure is too slow.

Maner also stated the field of Software Defined Networking (SDN) is missing the ‘D’, as he believes there is still no definition. Software Defined Storage (SDS) however, is in its sweet spot and now is the time to advance storage technology.

See theCube’s full interview with Maner below:

This is, in no small part, due to the fact the old architectures are no longer of benefit or value to Fortune 500 and smaller companies. The drive from this day forward must focus on easier deployment and better security.

One of the reasons Amazon has proven effective in the marketplace is due to their simplicity of use and low-cost implementation. And it’s not just for the small- and mid-sized organizations, as Maner points out Amazon only recently contracted with the Central Intelligence Agency. The goal for providers hoping to compete with an Amazon is to develop an Amazon-like infrastructure that can be employed on an internal model. This means the future is in Software Defined Data Centers (SDDC).

A critical partner with Nexenta is Maner’s previous employer, Dell. He sees companies looking to hybrid solutions because their infrastructure, acquired over previous decades, must be component parts of their data center solution. Nexenta is going to work with those organizations to shore up their architecture and make it safer and more efficient. Maner concluded this sentiment saying, “Security in the space is going to be a big deal. We are going to focus on that.”

Nexenta, basically an R&D firm, is a pure software company. However, Maner noted the future for the company could very well see them providing branded hardware to their customers. The one thing Maner wanted to make clear was that the era of 50-60 percent margins the big vendors rely upon is soon going away. Smaller firms, such as Nexenta, will be standing by ready to capitalize on that sea change.