In their ongoing coverage of SiliconANGLE’s own Big Data NYC conference, John Furrier and Dave Vellante spoke with Amr Adwallah, Cloudera CTO in theCUBE. Adwallah reflects on how his past experience shaped his current role at Cloudera saying, “At companies like Yahoo! and Facebook and Google, we saw the future, we came back with the Delorian and we wanted to share it.” In this segment, the three discuss the future of Cloudera and what factors with Hadoop and BI trends are shaping the next phase.

Discussing the future of Cloudera, Adwallah explains, “We are moving bigger chunks of our business to be running online [and] instrumenting bigger parts of our business … we are more sophisticated than ever with data collection.”

Furrier asks how Adwallah’s background in virtualization influences his approach. Adwallah suggests, “We’re starting to see the first signs of big data and virtualization intersections. Our name is Cloudera because we were going to be a cloud business, but then very quickly we realized what companies really want to do is deploy these technologies within the enterprise — they don’t want to have it outside of their enterprise.” According to Adwallah, there has been a fundamental change and mindset of keeping the data where it is. Hence, Cloudera has become concerned with providing tools to run on-premise with open stack VMware.  Vellante quips, “But, you don’t have to change your name to ‘on-premis-era.”

Furrier asks how the migration to on-premise will occur. Adwallah says, “The future will be hybrid. There are some organizations that care about security and super-high performance. The majority will have a high performance. Over time that will get better.” The cloud is undoubtedly still relevant. Adwallah notes that many people believe security in the cloud is better than security elsewhere. Companies like Amazon, Google, have stricter requirements about physical security.

Vellante asks the question that has been recurring throughout the conference, “Where are we in the state of being enterprise-ready?” Adwallah says, “We have very large enterprise companies running these systems in mission-critical situations – I think we have all of those check-marks.” In short, he believes these conversations are belabored because the technology has already proven itself enterprise-ready.

Given that the BI market is discovery based, Furrier asks, “in the modern discovery, where is real-time event discovery?” Adwallah considers personalization “a fundamental part of this movement.” He adds, “No longer will we look to classify you as one person. We tended to do that. That’s the old way of doing things. [We’re] going away from modeling segments of people and segments of product, to modeling every single thing.”