Facebook’s report stated that its revenues for the fourth quarter of 2013 totaled some $2.59 billion, a 63 percent increase from its 2012 Q4 revenue of $1.59 billion. The majority of its revenue comes from advertising, which totaled $2.34 billion, a 76 percent increase from the same quarter of last year.
As more people use the service on their mobile devices, Facebook saw its mobile advertising revenue gain traction too, representing 53 percent of its total ad revenue for the fourth quarter, up from approximately 23 percent compared to the previous year.
The remaining revenue is attributed to payments and other fees, totaling to $241 million in the fourth quarter of 2013.
“It was a great end to the year for Facebook,” said Mark Zuckerberg, Facebook founder and CEO.
“We’re looking forward to our next decade and to helping connect the rest of the world.”
The report also featured Facebook’s full year review for 2013.
For the full year of 2013, revenue was $7.87 billion, a 55 percent year-over-year increase, while income from operations amounted to $2.80 billion, and net income for the full year was $1.50 billion. Though the figures may signify a huge turnaround for the company, Facebook was hit with $1.5 billion IPO related expenses in 2012. Factor that out, the social networking giant would have posted bigger numbers.
As for Facebook’s total number of users, though there have been claims that people might soon abandon the service in their droves, the company reported that its daily active users increased by 22 percent year-over-year, to 757 million on average for December 2013, while its mobile DAUs saw an increase of 49 percent year-over-year to 556 million on average. Not everyone uses Facebook on a daily basis of course, maybe just once or twice a week at the most, or even just once a month, Facebook reported that its monthly active users saw an increase of 16 percent year-over-year to 1.23 billion as of December 31, 2013, and mobile MAUs increased by 39 percent to 945 million.
Though one study pointed out that Facebook’s users will abandon the service soon enough, the fact that its active users are increasing means the world’s biggest social media site isn’t going to go away anytime soon.
As pointed out in Facebook’s mock study, in response to the study conducted by Princeton, “not all research is created equal – and some methods of analysis lead to pretty crazy conclusions.”