Amazon is hosting a one-day event today, the AWS Summit 2014 (San Francisco), where attendees can hear about the latest AWS services, learn best practices from AWS engineers, and gain new skills in hands-on labs.

AWS Summit 2014 will be held at the Moscone South in San Francisco, CA on March 26, 2014 from 9:30 AM to 7:00 PM.  theCUBE will be there, broadcasting live interviews with top industry leaders on SiliconANGLE.tv. Co-hosts John Furrier and Jeff Frick will be asking the tough questions of Amazon executives and engineers, as well as companies like Flipboard for firsthand experiences of AWS users.

Event details

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In addition to pre-event Technical Bootcamps, AWS Summit is also offering onsite AWS Certification exams to help attendees optimize opportunities for learning and education.  The Technical Bootcamps were held earlier this week for $600, and the AWS Certification exams will be held today from 8AM to 5PM.

Andy Jassy, the senior vice president for AWS, will be delivering the opening keynote.

What to expect

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Amazon has not been shy about its efforts to takeover the enterprise, and its current offerings are really a shot across the bow for this new market opportunity, where Amazon is saying “we have a different way of going about the cloud.”

Shadow IT has been Amazon’s foothold into the enterprise, as marketing and other departments utilize its cloud offerings for a myriad of projects. But now we’re entering the next great wave, where the mainstream enterprise is adopting cloud technology and seeking out hyperscale solutions.

Hyperscale technology is where Amazon can really play a strong role in reshaping enterprise IT infrastructure, but its efforts don’t come without industry pushback. Legacy vendors like Dell, Hewlett-Packard and IBM are consolidating their efforts around cloud. IBM in particular has invested heavily in cloud technologies, landing the right partnerships and positioning its portfolio as a transitory solution for retrofitting existing IT architecture.

The winner in enterprise cloud will need to appeal to developers, and succeed in automation for proper integration of its cloud solutions. However, Amazon faces some challenges, as a handful of wild cards could thwart its seemingly unrivaled rise to the top. Open source technology is one wild card, as nearly all of Amazon’s top challengers have taken to open initiatives in order to benefit from each others’ ongoing efforts. SaaS capabilities are also improving, enabling an organization to build its own cloud instead of outsourcing it all to AWS. And Google could very well be another wild card, as it steadily takes on AWS in terms of pricing and solutions.

Editor in Chief John Furrier thinks that AWS is “still not ready for prime time,” but Amazon is clearly disrupting an entire industry with its AWS solutions, and making the right moves.

At today’s Summit Furrier and Frick will be uncovering how AWS is redefining cloud to drive mainstream adoption, how they’re approaching the developer market, and how they feel about the wild cards mentioned above. theCUBE guests will include developers and engineers that can share their stories, and other executives and analysts that can provide perspective on this bubbling industry rivalry.

Follow the news

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If you want to get the latest news about AWS, you can follow them on Twitter – @awscloud, Facebook, Google+, or head over to the AWS blog.

 Executive from AWS, its partners and customers will be dropping by theCUBE and you can watch the live interviews here, or on SiliconANGLE.tv.  You can also follow the hosts on Twitter, @furrier and @jefffrick, to get the latest buzz on AWS 2014.

Join the conversation! During today’s event, SiliconANGLE is hosting an ongoing thread live on CrowdChat (embedded below).