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Big Data is such a booming business that it was only a matter of time before Salesforce.com Inc. entered the market, and it is doing so with a splash.

Salesforce.com’s new product, called Wave, is set to be announced during CEO Marc Benioff’s keynote at the company’s annual Dreamforce Conference, reports Bloomberg.

Wave is a platform based on technology that Salesforce acquired when it bought data-analytics startup EdgeSpring Inc., last year. Bloomberg said the service “lets companies link data from different business departments, like sales, operations or management, into Salesforce’s system, then lets them analyze it visually on mobile devices and computers” Although focused on data that comes from Salesforce’s own products, Wave is also said to be capable of importing third-party data from other sources, such as Microsoft, SAP and Informatica. Salesforce.com has signed up a host of third-party data integration and application vendors to extend the platform. The mobile app for iOS devices is already available in in the iTunes store.

Wave promises to change the dynamics of some of Salesforce’s long-standing business relationships. Several of the company’s partners offer their own business intelligence and data analysis capabilities, so some channel conflict is inevitable.

“We see this as a huge need for our base of customers,” Alex Dayon, President of Products at Salesforce, told the New York Times. “They’ve been going to third-party solutions, which are really designed for data analysts.”

Wave will likely go head-to-head with similar business intelligence and data analysis tools from Big Data specialists like Tableau Software Inc., as well as Microsoft, Oracle Corp., and SAP SE.

Regardless of whether Wave is revolutionary, its prospects are still good. Salesforce.com already has millions of customers under its belt, and it’s likely that many of them are still just experimenting with Big Data. Which means they should be a receptive audience.