A new report released by International Data Corporation (IDC) has confirmed that the Apple Watch has turned out to be a flop for Apple, Inc., despite the spin from various sycophants in the tech media saying otherwise.

The report covering second quarter sales shows Apple shipped 3.6 million units after going on sale April 12, some 800,000 units behind market leader Fitbit, Inc. who moved 4.4 million units in the quarter.

Apple’s market share of the wearables market came in at 20 percent.

The report makes no mention as to when most of the Apple Watch sales occurred, neither confirming, but more importantly not denying previous reports that after an initial flurry of sales in April demand for the watch had fallen off a proverbial cliff; Slice Intelligence claims that sales of the Apple Watch have dropped 90 percent after April and that Apple is now selling less than 20,000 watches a day in the United States since its opening week.

Apple itself has done nothing to deny that the Watch has been a flop and remarkably has gone as far as hiding actual sales data by not breaking out Apple Watch sales in its quarterly reports; put simply if Apple Watch sales were going well Apple would be the first to let the world know, whereas not providing the numbers only goes to show that the company has negative news to hide.

Sycophants

The spin never stops when it comes to Apple fanboys and sycophants in the tech media who have nearly universally praised the piss-poor numbers from IDC as being evidence that the Apple Watch is not a flop.

“Apple Watch not a flop…” screeched Techcrunch, while Betanews claimed that the Apple Watch is “selling like hotcakes,” and that’s just a small taste of how the numbers are being reported.

To put this in perspective, the very same media were as recently as May reporting that Apple Watch would sell 36 million units in its first year, and that’s one of the more moderate predictions.

Even if we ignore the likelihood that the first quarter Apple Watch sales have dropped off significantly post its launch week, the number likely to be sold over the next 12 months make come in at around 12 million, not even close to what was being predicted.

Sales of previously launched Apple products also show that analysts usually underestimate how well Apple products will sell, and yet with the Apple Watch the extreme opposite has occurred; even if you are a die-hard Apple sycophant who worships the spirit of Steve Jobs and won’t admit the Apple Watch is a flop, you can at the very least admit that Apple Watch sales have been nearly as disappointing as the reaction by Apple fanboys to the product itself.

There may be some growth potential in the product yet with Best Buy expanding their sales efforts, but there’s still a long way to go.

If the Apple Watch is actually successful and not a flop, there’s only one certain way to finally call it one way or another, and that’s for Apple to publish the actual sales numbers to settle the argument one way or another going forward.

Photo by tedeytan