NEWS
NEWS
NEWS
Controversial ‘Deus Ex: Mankind Divided’ pre-order campaign has been canceled
At the beginning of September, Eidos Montreal announced a pre-order campaign for its upcoming game, Deus Ex: Mankind Divided, but the campaign was almost instantly unpopular with fans. Now exactly one month later, Eidos and its parent company, Square Enix Holdings Co Ltd, have announced that they are canceling the campaign due to fan feedback.
The “Augment Your Pre-Order” campaign offered fans a tiered pre-order reward system, allowing each customer to choose one reward per tier. Bonuses offered by the program included in-game items, the game soundtrack, an artbook, a comic book, and more. The highest tier would have allowed the game to be release four days early.
Being limited to one reward per tier already angered some fans, who believed that they should have access to all of the pre-order bonuses, but perhaps even more controversial was the fact that each tier would only become unlocked if the game reached certain arbitrary pre-order quotas.
In other words, if the game did not get enough pre-orders, not all of the bonus content would be unlocked for the people who did actually pre-order it.
“When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives – because we’ve seen the past that when we choose those packages ourselves, and split them across regions, it has caused frustration,” Eidos said in an update on the Deus Ex website. The studio did not explain why it thought that splitting pre-order bonuses was necessary in the first place.
“We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you,” Eidos continued. “After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game.”
Eidos also stated that it would no longer be offering the early release bonus for the game, saying that Deus Ex: Mankind Divided is still scheduled for official release on February 23, 2016.
Screenshot via DeusEx.com
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
