UPDATED 23:50 EDT / AUGUST 15 2016

NEWS

Salesforce acquisition splurge continues with BeyondCore buy

Salesforce.com Inc. has added yet another acquisition in the shape of business analytics platform BeyondCore. The move was confirmed by BeyondCore’s CEO Arijit Sengupta in a blog post, and later in a tweet from Salesforce CEO Marc Benioff.

The financial terms of the deal were not disclosed, but with BeyondCore having raised $9 million in total funding according to CrunchBase, the transaction was most likely an expensive one.

BeyondCore, is an enterprise analytics tool that provides business insights through computational and statistical analysis. The company becomes just the latest acquisition in a recent Salesforce spending spree that’s seen it shell out almost $4 billion so far this year. The biggest by far was Salesforce’s $2.8 billion purchase of online retail software maker Demandware Inc., with the remaining $1.2 billion spent on six startups.

The bulk of Salesforce’s acquisitions this year have been machine-learning and data analytics startups, which falls in line with Benioff’s vision of transforming Salesforce’s software into something that’s much smarter and more predictive.

Benioff underscored this vision in a recent interview with Forbes, stating his belief that the next big wave of opportunity will be around systems that are capable of analyzing data and recommending the next course of action.

“This will be the huge shift going forward, which is that everybody wants systems that are smarter, everybody wants systems that are more predictive, everybody wants everything scored, everybody wants to understand what’s the next best offer, next best opportunity, how to make things a little bit more efficient,” Benioff said.

BeyondCore’s CEO Sengupta said in his blog post that his team will now be a part of the Salesforce Analytics Cloud division, which was launched in 2014.

Photo Credit: piyush.k via Compfight cc

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