One of the reasons for Salesforce.com Inc.’s continued dominance in the software-as-a-service market is that it regularly releases new products and features to keep up with customer demands. The latest addition arrived this morning in the form of two new extensions for its Wave Analytics service that aim to make its capabilities more accessible to business workers.

The first is called Wave for B2B Marketing and, as the name implies, targets users of the Salesforce Marketing Cloud. It provides the ability to correlate records from a company’s Salesforce.com deployment with external data like Google Analytics metrics and then visualize the results without having to so much as open a new tab. Moreover, the service also provides filters that can be used to isolate specific areas of interest in a promotional campaign. Workers are then able to share the information with their colleagues via the vendor’s Chatter collaboration service.

The other app that Salesforce.com Inc. unveiled today makes Wave Analytics available in its Financial Services Cloud. The company says that it enables advisors to segment their clientele by how much revenue they generate, where they put their funds and other related factors to identify how investment activities should be prioritized. It further claims that functionality is also useful for quickly identifying customers who have been affected by a recent market shift or have made a big deposit and require extra attention as a result.

The two new Wave apps are complemented by a management dashboard that enables organizations to customize the analytics platform for specific roles. A hardware vendor with multiple product lines, for instance, could use the console to regulate what marketing data is available to salespeople based on the systems they’re tasked with prompting. And permissions can be fine-tuned even further by taking employee seniority into account.

The new apps and management dashboard are available immediately.

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