NEWS
NEWS
NEWS
Oracle acquires LogFire for its cloud-based warehouse management capabilities
Oracle quietly announced yesterday that it’s acquiring LogFire Inc., an Atlanta, GA-based startup that provides cloud-based warehouse management applications aimed at boosting supply chain efficiency.
LogFire, which counts more than 40 enterprise customers including Sears Brands LLC, The Glad Products Co., and Ryder System Inc., says it will not be shutting up shop, at least for the moment. The company helps companies install Tier 1 warehouse management solutions (WMS) using proprietary software to power them.
LogFire’s team and products will eventually be integrated into Oracle’s Supply Chain Management (SCM) division, the companies said.
“Oracle will leverage our expertise in the cloud-based warehouse management space while we integrate into Oracle Supply Chain Management (SCM) Cloud’s broad suite of innovative applications that enables supply chain organizations to modernize their supply chain processes,” said Diego Pantoja-Navajas, founder and CEO of LogFire, in a statement.
Rick Jewell, senior vice president for supply chain management applications development at Oracle, elaborated on Pantoja-Navajas’ comments in a letter to customers, saying that some supply chain organizations find themselves under enormous pressure to capitalize on evolving business trends like dynamic sourcing and omni-channel fulfillment, while boosting efficiency and reducing costs.
“To meet these challenges, Oracle Supply Chain Management (SCM) Cloud offers a broad suite of innovative applications that enables organizations to modernize their supply chain processes,” Jewell said. “The addition of LogFire will complement the logistics functionality of the Oracle SCM Cloud by adding cloud-based warehouse management capabilities.”
The terms of the deal weren’t disclosed.
Photo Credit: Peter Kaminski via Compfight cc
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
