Oracle quietly announced yesterday that it’s acquiring LogFire Inc., an Atlanta, GA-based startup that provides cloud-based warehouse management applications aimed at boosting supply chain efficiency.

LogFire, which counts more than 40 enterprise customers including Sears Brands LLC, The Glad Products Co., and Ryder System Inc., says it will not be shutting up shop, at least for the moment. The company helps companies install Tier 1 warehouse management solutions (WMS) using proprietary software to power them.

LogFire’s team and products will eventually be integrated into Oracle’s Supply Chain Management (SCM) division, the companies said.

“Oracle will leverage our expertise in the cloud-based warehouse management space while we integrate into Oracle Supply Chain Management (SCM) Cloud’s broad suite of innovative applications that enables supply chain organizations to modernize their supply chain processes,” said Diego Pantoja-Navajas, founder and CEO of LogFire, in a statement.

Rick Jewell, senior vice president for supply chain management applications development at Oracle, elaborated on Pantoja-Navajas’ comments in a letter to customers, saying that some supply chain organizations find themselves under enormous pressure to capitalize on evolving business trends like dynamic sourcing and omni-channel fulfillment, while boosting efficiency and reducing costs.

“To meet these challenges, Oracle Supply Chain Management (SCM) Cloud offers a broad suite of innovative applications that enables organizations to modernize their supply chain processes,” Jewell said. “The addition of LogFire will complement the logistics functionality of the Oracle SCM Cloud by adding cloud-based warehouse management capabilities.”

The terms of the deal weren’t disclosed.

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