UPDATED 19:34 EDT / MARCH 28 2017

WOMEN IN TECH

The business of equality: how one company helps others implement diversity goals

While the movement to support women in tech continues to grow, more needs to be done to change the attitudes of organizations in supporting women, according to Lisa Skeete Tatum (pictured), co-founder and chief executive officer at Landit Inc.

The business of equality was the primary topic at today’s Professional BusinessWomen of California Conference in San Francisco, California. The event brings women together to support one another and encourage inclusion and diversity in the workforce.

Tatum, who is attending the event for the first time this year, sat down to chat with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio.

The two discussed how Landit is helping other companies execute the practical aspects of incorporating diversity into their own businesses, as well as providing women with a playbook of how to achieve their own goals.

“Our goal at Landit is to increase the success and engagement of women in the workplace while also enabling companies to both attract and then retain their diverse talent,” said Tatum.

Democratizing business success

While most companies are already actively seeking ways to create an employment environment conducive to workplace equality and diversity at all levels, they may not have a specific roadmap as to how they should go about acting on these goals and realizing them, Tatum explained. For most businesses, it isn’t necessarily a lack of planning or intent; instead, what they seek are the specifics of how to put in place the environment they already wish to implement.

“We realize it’s not for lack of motivation or skill or track record; it is, ‘Where do I start?'” she said. “We enable companies in a turnkey solution to invest in their women, to essentially path them better.”

In addition to assisting companies with their equality goals, Tatum said her company also assists women from an individual standpoint by giving them the tools they need to achieve success in their own careers. Women may have questions relating to any aspect of their own career path, such as where to start, how to market themselves, or deciding where they wish to go, career-wise, in the future.

Landis seeks to help women with the guidance they need to navigate their chosen field and market themselves successfully.

“A lot of people think about a mentor, but it’s much more than that,” explained Tatum. “It’s about a mentor, it’s about a sponsor, [and] it’s about continuing education.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the PBWC Conference.

Photo: SiliconANGLE

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