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Daisy Whitney wrote a new blog post: Daisy Whitney Turns the Spotlight Onto Books [New Media Minute, Purple Hair Edition] 1 week, 2 days ago
As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, the book business is quickly experimenting with new media platforms.
So keep an eye on an intriguing new company launching officially this fall called Figment Fiction, that marries social networking, [...]
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Daisy Whitney wrote a new blog post: The Social Media Ripple Effect on OldTeeVee 2 weeks, 3 days ago
Does online buzz for a TV show equate to better ratings for that show? Not always, but it often translates into more engagement with the show and with the commercials in it – and engagement is a key metric for advertisers. Social media monitoring company Networked Insights has found that media agencies are improving efficiency [...]
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Daisy Whitney wrote a new blog post: Will “The Pillars” Amplified Edition Take the iPad eBook to the Next Level? 1 month, 1 week ago
Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of [...]
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Daisy Whitney wrote a new blog post: Break.com CEO Keith Richman on Closing the Ad Deal 1 month, 2 weeks ago
Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week’s New Media Minute how advertisers and publishers can use that data to improve their campaigns.
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Daisy Whitney wrote a new blog post: Rev3 and Take180 on Surviving in New Media and Web Video 1 month, 2 weeks ago
Is brand integration the wrong approach to Web video advertising?
It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view on why he believes pre-rolls are a smarter [...]