I’m really more of a Star Wars fanboy, but while the official theme is “Journey to the Private Cloud”, I’ve seen a couple of Star Trek references:  Federation (not the guys in the red shirts, but Storage Federation) has been a buzzword around the industry.   This year, if you’re not attending, you have a chance to get a taste of the content and excitement of the event.  EMC is working with SiliconANGLE who will be bringing “The Cube” (photo above is the Federation Star Ship Enterprise meeting the Borg Cube) to EMC World – see their post, Cloud & Storage Blowout – Chowda, SiliconANGLE, The Cube, and EMC World – Shipping Up To Boston (note that due to BCEC regulations, we’ll be serving “virtual chowder” – gift cards – instead of the real thing).

As Stu Miniman says, EMC World is the Superbowl of Storage.  It’s the main industry event where the action is not just the show but the partying and side events of which we’ll be covering like a blanket.

What content are you getting?  THREE keynote speakers (2 of which will be coming directly from the stage straight to the live video), top industry bloggers & analysts, partners (VMware, Cisco, Brocade and others) and more special guests to be announced later.  Topics will span everything from Federation, Cloud and Virtualization to Social Media, Security and Sustainability.

The broadcast will be LIVE from 2:30pm-5:30pm Eastern time on Monday, Tuesday and Wednesday (May 10-12) and can be seen on http://siliconANGLE.com/emcworld2010.  Here is a sneak peek at the schedule (click on the graphic below to enlarge).  Note that all items subject to change, but the people named are currently scheduled.

I’ll be participating in the Networking discussion on Wednesday.

In a recent Seth Godin webinar that I attended, Seth stated that there is something about live video that excites the caveman in people’s brains.  Giving away some free content from a show can pull people into the event, increase buzz and get people more interested in attending live the next time (see my blog post from last year discussing this).  If you won’t be at EMC World in person, I hope you’ll tune in and let us know what you think.  If you’re new to this site, please consider subscribing to this blog for my ongoing mission to cover EMC World and beyond.

Stuart Miniman

http://blogstu.wordpress.com