UPDATED 11:28 EST / JUNE 07 2010

Real Time Steve Jobs Soundbites Live – Apple News From WWDC

Summary of Steve Jobs quotes and sound bites.

Steve Jobs takes the stage at the Apple WWDC in San Fransciso. It’s iPad mania and the fans are using their iPads to communicate directly to each other and to Steve.

Here are some of Steve’s announcements and comments:

We’re in 10 countries today, we’ll be in 19 by July. So there are now 8500 iPad apps in the app store. It can run iPhone apps too. These 8500 apps have been downloaded over 35m times. That’s about 17 apps per iPad that have already been downloaded.

Publishers tell us that sales of there eBook sales are at 22% right now. 22% in iBooks. We’re making some changes today — notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks.

We’re also adding PDF viewing in the app. We’ve put a selector right up top, you can select PDFs, you get a whole new bookshelf. They just look gorgeous.

I want to make something clear. We support two platforms: HTML5 — it’s a completely open, uncontrolled platform. And we fully support it.

So we have two platforms we support. Now you’ve heard about our process of approving apps. We get about 15k submissions a week. They come in at up to 30 different languages.”

95% of all apps submitted are approved within 7 days.

What about the ones we don’t approve? Well why is that? What are the reasons? 1: the app doesn’t do what you said it would. 2: It uses private APIs… and if they change the app will break… and the third reason? They crash.”

Ebay app 10 million dowloads – $1.5-2 billion expected from it

{Zynga and Guitar Hero out demoing rich media apps…}

You know he was playing that in real time there… that’s pretty cool.

Just last week crossed 5 billion downloads from the app store. My favorite stat is that we give 70% of revenue to developers. So how much have we paid? To date? Checks made out to “developers” for a billion!

{The IPHONE 4}

The 8 things about iPhone 4.

Mobile browser usage. iPhone is at 58.2%, and Android is at 22.7%

Introducing the iPhone 4 – 100 new features..will talk about 8 key features

First, the design is differnet

it is 24% thinner than the iPhone 3GS as a matter of fact, it is the thinnest smartphone on the planet.

It’s the thinnest smartphone ever. Stainless steel, glass on the front and back. Extraordinary build quality. I don’t think there’s another consumer product like this. So this is our all new design for the iPhone 4

Second, this is a biggie. Something we call the Retina Display (RD).

What’s that? In any display there are pixels. We dramatically increased the pixel density, Four times the amount.

Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch – people haven’t even dreamed about a display like this in a phone. 300 is actually the limit of human perception so everything will look like continuous curves to the eye.

Once you use a Retina Display, you can’t go back. When you get to character based languages it’s also striking. And it’s not just text. It’s images and video as well.

{Steve Jobs network crashes during his demo…might be a goof on AT&T..if so that’s good theater}

I’m afraid we have a problem and I’m not going to be able to show you much today…

{Steve goes to talk about the display on iPhone 4}

960 x 640 3.5 inch display…. 800:1 contrast ration, 4x better than the 3GS.

It makes it so your apps run automatically on this, but it renders your text and controls in the higher resolution. Your apps look even better, but if you do a little bit of work, then they will look stunning. So we suggest that you do that. So that is the Retina Display. Awesome text, awesome images, and awesome video. We think this will set the standard, and no one is going to come close.

It’s the window into your apps, your media… into your content. And we have something that’s the best window on the planet.

Third — the iPhone 4 is powered by the A4 chip.

The iPhone 4 is powered by the A4 chip. This was designed by our own team. This is wonderful to have in the iPhone. You take the back off — first thing you notice is that the iPhone 4 is packed to the gills. There’s the A4 right there… micro SIM — we needed the space! You can see the biggest component is the battery.

Because we’ve been able to make the batter bigger and because the A4 is so good, we’ve improved the battery life. 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music… 300 hours of standby.

Dual mics, 802.11n WiFi, GPS, compass, accelerometer

Number four, we have another new piece of hardware. We’re adding a gyroscope.

We’re adding a 3 axis gyro, and we tied the gyro and accelerometer, compass, and gyro together for six axis. It’s perfect for gaming.

So the gyro joins our four other sensors. These phones are getting more and more intelligent about the world around them.

Number five: A whole new camera system.

Now everybody loves to talk about megapixels, but we tend to ask the question how do we make better pictures? Megapixels are nice, but what these cameras are really about is capturing photons and low light photography. So we’ve gone from 3 megapixel to 5 megapixel, but we’re using a backside illuminated sensor.

In addition to that, when most people increase megapixels they make them smaller, but we’ve kept ours the same size. They don’t capture less photons. 5x digital zoom, tap to focus, and we’ve got an LED flash.

The pictures we’re taking are pretty remarkable. These haven’t been touched in any way. It kills you what kind of quality you get. These were all taking by our employees, just culled some of the better ones I saw.

We think we have a great camera. But that’s not all… because it also records HD video 720p at 30fps.

We pioneered tap to focus, and we now have it for video… and we have one click sharing… and the LED flash will stay on for video recording. You can record, edit, and then with a few taps email it right on the phone.

It’s pretty remarkable, but we’re going even further.” iMovie for iPhone

{Steve steps off stage and hands it over to Randy Ubillos for demo}

{Steve is back.. asking for bloggers to turn off thei wifi and mifi cards}
i think bloggers have a right to blog, but if you want to see the demos, we’re not going to be able to do it

So number 6 — iPhone OS 4 – iOS4

The most advanced mobile operating system in the world. First off, we’re going to rename it. iOS4 and we’re going to give it some metal!

There are some big new features — the first being multitasking. People said you weren’t the first, but we figured it out. If you don’t do it right, you kill the battery.

We’ve added folders, and a whole bunch of other things I won’t have time to demo today, but I’d like to demo these few things.

I wanted to hit on the enterprise stuff. Data protection, device management, multiple Exchange accounts… and on the consumer side, we have Google search and Yahoo!, and we’re adding Bing.

Now there’s another major miilestone we’re about to hit. This month we will sell our 100 millionth iOS device. iPads, iPhones, iPod touch… there is definitely a market for your applications.

Number seven — iBooks. We are bringing it to the iPhone with the iPhone 4.

Same bookshelf to keep your books… PDF reader… we’re really excited about this. And of course, the iBookstore right on your iPhone.

We’ll have it on the iPhone, the iPad, and the iPod touch. What can we do with these together? First, you can purchase and download a book. It will download wirelessly. You can download the same book to all your devices at no extra charge. Buy it on your iPad, download to your iPhone. And iBooks will automatically and wirelessly sync your current place, all your bookmarks, and all your notes.” No extra charge? We’ll take it.

Now, iBooks has the iBookstore, and it joins iTunes and the App Store. We have 150 million accounts — we think it’s the biggest on the web. We’re number one.


Number eight… iAds for iPhone, iPad, iOS, iPod, etc.

Why are we doing iAds? To help our developers earn money. We’re doing it for one simple reason. to help our developers earn money so they can continue to create free and low-cost apps.

We’re trying to combine the emotion of video with the interactivity of the web. You can add iAds to your app this afternoon. Everything is done automatically because it’s built into the operating system.

Apple sells and hosts the ads and you get 60% of the revenues. You get paid same way you get paid for your apps — very quickly. Have only been selling iAds for 8 weeks. Clients already include: Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbell’s, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, Disney.

iAds turned on July 1 for all iOS devices.

We’ve got advertisers committing to $60m in second half of 2010.

{Video Chat – demo}

So in 2007 when we launched the iPhone, it was my privilege to make a call to Jony Ive… and I’m going to do the same thing now.

{It’s called FaceTime. WiFi only. iPhone 4 to iPhone 4 only. No setup required.}

We’re going to make FaceTime an open industry standard. This is one of the moments that reminds us of why we do what we do.

iPhone 4 – Pricing and Availability
$199 for 16GB
$299 for 32GB

AT&T is going to make an incredibly generous upgrade offer. If your contract expires at any time in 2010, you can upgrade to the iPhone 4. You can get it up to six months early.

So what’s our lineup look like? 3GS is now $99. These go on sale June 24th.

Pre-orders start a week from tomorrow. And we’re shipping in 5 countries. In July we’re shipping in 18 more.

Now there’s some accessories. A Dock. We have a case — we call it a Bunker.

So that is iPhone 4 and iOS 4. We have a video.

Apple’s Culture = Where Computer Science Intersects Social Science

I put up this slide a little earlier this year. It represents what Apple is all about. We’re not just a tech company. Apple is more than that. It’s tech and humanity. It’s the hardware and the software working together. It’s not just a great new camera system, it’s the editing too, it’s not just a front-facing camera, it’s that plus 18 months of work on the software side. It’s the complete solution, so all of us don’t have to be system integrators.

I urge you to get your hands on one of these and see it for yourself. I just want to say thanks to the teams that have worked their tails off to create these products.

And all the rest of the family that just supports us in a thousand ways… awesome job. So this our new baby, I hope you love it as much as we do. Thank you very much.

Press Release from APPLE on the IPHONE 4

Apple Presents iPhone 4
All-New Design with FaceTime Video Calling, Retina Display, 5 Megapixel Camera & HD Video Recording

Thinnest Smartphone Ever

SAN FRANCISCO—June 7, 2010—Apple® today presented the new iPhone® 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video. In addition, iPhone 4 features a 5 megapixel camera with LED flash, HD video recording, Apple’s A4 processor, a 3-axis gyro and up to 40 percent longer talk time—in a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world. iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system, which includes over 100 new features and 1500 new APIs for developers. iOS 4 features Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobile advertising platform. iPhone 4 will be available in the US, UK, France, Germany and Japan on June 24, starting in the US at just $199 for qualified buyers with a two year contract.*

“iPhone 4 is the biggest leap since the original iPhone,” said Steve Jobs, Apple’s CEO. “FaceTime video calling sets a new standard for mobile communication, and our new Retina display is the highest resolution display ever in a phone, with text looking like it does on a fine printed page. We have been dreaming about both of these breakthroughs for decades.”

FaceTime is as mobile as your phone, so you can see your loved ones and friends anywhere there is Wi-Fi. Using FaceTime is as easy as making a regular voice call, with no set-up required, and you can instantly switch to the rear camera to show others what you are seeing with just a tap.

Apple’s stunning 3.5 inch Retina display has 960 x 640 pixels—four times as many pixels as the iPhone 3GS and 78 percent of the pixels on an iPad™. The resulting 326 pixels per inch is so dense that the human eye is unable to distinguish individual pixels when the phone is held at a normal distance, making text, images and video look sharper, smoother and more realistic than ever before on an electronic display.

iPhone 4 is the thinnest smartphone ever—9.3 millimeters—with an all-new design and build quality like no other mobile device. The front and back are made of aluminosilcate glass, chemically strengthened to be 30 times harder than plastic, more scratch resistant and more durable than ever. The front and back glass have an oil-resistant coating that helps keep it clean, and encircling iPhone 4 is a highly finished stainless steel band made of a custom alloy that is forged to be five times stronger than standard steel.

iPhone 4 features a new 5 megapixel autofocus camera with a 5x digital zoom, a backside illuminated sensor and built-in LED flash that allows you to take amazing pictures even in low light and dark environments. iPhone 4 lets you record and edit incredible HD video and the popular tap to focus feature now works while recording video. You can use the iPhone 4‘s LED flash for both still photography and video recording. The new iMovie® app for iPhone lets you combine movie clips, add dynamic transitions and themes and include photos and music, and users can buy it for just $4.99 through the App Store right on their phone.

iPhone 4 is the best mobile device ever for games and entertainment, with access to tens of thousands of games and entertainment apps on the revolutionary App Store. Every iPhone 4 has a built-in 3-axis gyro that when combined with the accelerometer provides 6-axis motion sensing such as up and down, side to side, forward and backward and pitch and roll, making it perfect for gaming. Developers can access the gyro using the new CoreMotion API to make games and other apps that go well beyond what other mobile devices offer.

iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system. With over 100 new features, it includes Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobile advertising platform. With Multitasking, users can now instantly switch between any of their apps while preserving battery life. With Folders, users can easily organize their apps into collections by simply dragging one app on top of another. A folder is automatically created and named based on the category of apps selected. Users can change the name of any folder at any time. In addition, users can now customize their lock and home screens with an array of supplied wallpapers or with any of the photos on their phone.

The new iBooks® app will be available for iPhone 4 as a free download from the App Store and includes Apple’s new iBookstore, the best way to browse, buy and read books on a mobile product. The iBooks app will sync your current place in a book, along with any bookmarks, highlights and notes you have created, between copies of the same book on your iPad, iPhone or iPod touch®. iBooks users can also now read and store PDFs right in iBooks. There are now over 60,000 books available in the iBookstore, and users have downloaded over five million books in the first two months.

More than five billion apps have been downloaded from the revolutionary App Store and more than 225,000 apps are available to consumers in 90 countries. Almost 100 million iPhone and iPod touch users around the world can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.

iPhone 4 delivers an amazing seven hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and up to six hours on 3G, and up to 10 hours of video playback and up to 40 hours of audio playback.** iPhone 4 is powered by Apple’s new A4 processor that provides exceptional processor and graphic performance along with long battery life. iPhone 4 features a second microphone and advanced software to suppress unwanted background noise for improved call quality when in loud places. iPhone 4 also offers 802.11n Wi-Fi networking and adds quad-band HSUPA to provide 7.2Mbps downlink and 5.8Mbps uplink capability.***

Pricing & Availability
iPhone 4 comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model in both Apple and AT&T’s retail and online stores, Best Buy and Wal-Mart stores. iPhone 4 will be available in the US, France, Germany, Japan and the UK on June 24 and customers can pre-order their iPhone 4 beginning Tuesday, June 15 from the Apple Online Store or reserve an iPhone 4 to pick up at an Apple Retail Store. iMovie for iPhone will be available on the App Store for just $4.99 (US).

Also on June 24, a new iPhone 3GS 8GB model will be available for just $99 (US). iOS 4 software will be available on June 21 as a free software update via iTunes® 9.2 or later for iPhone and iPod touch customers.****

iPhone 4 will roll out worldwide to 88 countries by the end of September. iPhone 4 will be available by the end of July in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea, Spain, Sweden and Switzerland.

*Qualified customers only. Requires a new two year AT&T rate plan, sold separately.

**Battery life depends on device settings, usage and other factors. Actual results vary.

***Speed is dependent on cellular network capability.

****iOS 4 is compatible with iPhone 3G, iPhone 3GS, iPhone 4, second and third generation iPod touch (late 2009 models with 32GB or 64GB). Some features may not be available on all products. For example, Multitasking requires iPhone 3GS, iPhone 4 or third generation iPod touch (late 2009 models with 32GB or 64GB).

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.


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