UPDATED 07:06 EST / JUNE 08 2010

Apple WWDC Keynote Address Steve Jobs – The iPhone 4

Watch Apple CEO Steve Jobs introduce the new iPhone 4. See the video-on-demand event right here, exclusively in QuickTime and MPEG-4.

Here is the video.

It’s 1hr 52mins of epic Steve Jobs in this keynote address where he announces the iPhone 4 among other important Apple updates.

Highlights

The 8 things about iPhone 4.

Mobile browser usage. iPhone is at 58.2%, and Android is at 22.7%

Introducing the iPhone 4 – 100 new features..will talk about 8 key features

First, the design is different

it is 24% thinner than the iPhone 3GS as a matter of fact, it is the thinnest smartphone on the planet.

It’s the thinnest smartphone ever. Stainless steel, glass on the front and back. Extraordinary build quality. I don’t think there’s another consumer product like this. So this is our all new design for the iPhone 4

Second, this is a biggie. Something we call the Retina Display (RD).

What’s that? In any display there are pixels. We dramatically increased the pixel density, Four times the amount.

Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch – people haven’t even dreamed about a display like this in a phone. 300 is actually the limit of human perception so everything will look like continuous curves to the eye.

Once you use a Retina Display, you can’t go back. When you get to character based languages it’s also striking. And it’s not just text. It’s images and video as well.

{Steve Jobs network crashes during his demo…might be a goof on AT&T..if so that’s good theater}

I’m afraid we have a problem and I’m not going to be able to show you much today…

{Steve goes to talk about the display on iPhone 4}

960 x 640 3.5 inch display…. 800:1 contrast ration, 4x better than the 3GS.

It makes it so your apps run automatically on this, but it renders your text and controls in the higher resolution. Your apps look even better, but if you do a little bit of work, then they will look stunning. So we suggest that you do that. So that is the Retina Display. Awesome text, awesome images, and awesome video. We think this will set the standard, and no one is going to come close.

It’s the window into your apps, your media… into your content. And we have something that’s the best window on the planet.

Third — the iPhone 4 is powered by the A4 chip.

The iPhone 4 is powered by the A4 chip. This was designed by our own team. This is wonderful to have in the iPhone. You take the back off — first thing you notice is that the iPhone 4 is packed to the gills. There’s the A4 right there… micro SIM — we needed the space! You can see the biggest component is the battery.

Because we’ve been able to make the batter bigger and because the A4 is so good, we’ve improved the battery life. 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music… 300 hours of standby.

Dual mics, 802.11n WiFi, GPS, compass, accelerometer

Number four, we have another new piece of hardware. We’re adding a gyroscope.

We’re adding a 3 axis gyro, and we tied the gyro and accelerometer, compass, and gyro together for six axis. It’s perfect for gaming.

So the gyro joins our four other sensors. These phones are getting more and more intelligent about the world around them.

Number five: A whole new camera system.

Now everybody loves to talk about megapixels, but we tend to ask the question how do we make better pictures? Megapixels are nice, but what these cameras are really about is capturing photons and low light photography. So we’ve gone from 3 megapixel to 5 megapixel, but we’re using a backside illuminated sensor.

In addition to that, when most people increase megapixels they make them smaller, but we’ve kept ours the same size. They don’t capture less photons. 5x digital zoom, tap to focus, and we’ve got an LED flash.

The pictures we’re taking are pretty remarkable. These haven’t been touched in any way. It kills you what kind of quality you get. These were all taking by our employees, just culled some of the better ones I saw.

We think we have a great camera. But that’s not all… because it also records HD video 720p at 30fps.

We pioneered tap to focus, and we now have it for video… and we have one click sharing… and the LED flash will stay on for video recording. You can record, edit, and then with a few taps email it right on the phone.

It’s pretty remarkable, but we’re going even further.” iMovie for iPhone

{Steve steps off stage and hands it over to Randy Ubillos for demo}

{Steve is back.. asking for bloggers to turn off thei wifi and mifi cards}
i think bloggers have a right to blog, but if you want to see the demos, we’re not going to be able to do it

So number 6 — iPhone OS 4 – iOS4

The most advanced mobile operating system in the world. First off, we’re going to rename it. iOS4 and we’re going to give it some metal!

There are some big new features — the first being multitasking. People said you weren’t the first, but we figured it out. If you don’t do it right, you kill the battery.

We’ve added folders, and a whole bunch of other things I won’t have time to demo today, but I’d like to demo these few things.

I wanted to hit on the enterprise stuff. Data protection, device management, multiple Exchange accounts… and on the consumer side, we have Google search and Yahoo!, and we’re adding Bing.

Now there’s another major miilestone we’re about to hit. This month we will sell our 100 millionth iOS device. iPads, iPhones, iPod touch… there is definitely a market for your applications.

Number seven — iBooks. We are bringing it to the iPhone with the iPhone 4.

Same bookshelf to keep your books… PDF reader… we’re really excited about this. And of course, the iBookstore right on your iPhone.

We’ll have it on the iPhone, the iPad, and the iPod touch. What can we do with these together? First, you can purchase and download a book. It will download wirelessly. You can download the same book to all your devices at no extra charge. Buy it on your iPad, download to your iPhone. And iBooks will automatically and wirelessly sync your current place, all your bookmarks, and all your notes.” No extra charge? We’ll take it.

Now, iBooks has the iBookstore, and it joins iTunes and the App Store. We have 150 million accounts — we think it’s the biggest on the web. We’re number one.


Number eight… iAds for iPhone, iPad, iOS, iPod, etc.

Why are we doing iAds? To help our developers earn money. We’re doing it for one simple reason. to help our developers earn money so they can continue to create free and low-cost apps.

We’re trying to combine the emotion of video with the interactivity of the web. You can add iAds to your app this afternoon. Everything is done automatically because it’s built into the operating system.

Apple sells and hosts the ads and you get 60% of the revenues. You get paid same way you get paid for your apps — very quickly. Have only been selling iAds for 8 weeks. Clients already include: Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbell’s, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, Disney.

iAds turned on July 1 for all iOS devices.

We’ve got advertisers committing to $60m in second half of 2010.

{Video Chat – demo}

So in 2007 when we launched the iPhone, it was my privilege to make a call to Jony Ive… and I’m going to do the same thing now.

{It’s called FaceTime. WiFi only. iPhone 4 to iPhone 4 only. No setup required.}

We’re going to make FaceTime an open industry standard. This is one of the moments that reminds us of why we do what we do.


iPhone 4 – Pricing and Availability

$199 for 16GB
$299 for 32GB

AT&T is going to make an incredibly generous upgrade offer. If your contract expires at any time in 2010, you can upgrade to the iPhone 4. You can get it up to six months early.

So what’s our lineup look like? 3GS is now $99. These go on sale June 24th.

Pre-orders start a week from tomorrow. And we’re shipping in 5 countries. In July we’re shipping in 18 more.

Now there’s some accessories. A Dock. We have a case — we call it a Bunker.

So that is iPhone 4 and iOS 4. We have a video.

Apple’s Culture = Where Computer Science Intersects Social Science

I put up this slide a little earlier this year. It represents what Apple is all about. We’re not just a tech company. Apple is more than that. It’s tech and humanity. It’s the hardware and the software working together. It’s not just a great new camera system, it’s the editing too, it’s not just a front-facing camera, it’s that plus 18 months of work on the software side. It’s the complete solution, so all of us don’t have to be system integrators.

I urge you to get your hands on one of these and see it for yourself. I just want to say thanks to the teams that have worked their tails off to create these products.

And all the rest of the family that just supports us in a thousand ways… awesome job. So this our new baby, I hope you love it as much as we do. Thank you very much.


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