For some reason, mobile companies have fallen to advertising battles, despite the industry’s similarities to the early growth of the web. Instead of learning from past lessons, it appears that Apple is looking to recreate the system–in its favor. The company’s proposed terms revision for its mobile advertising platform keep ad analytics under lock and key, unless

“provided to an independent advertising service provider whose primary business is serving mobile ads…For example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent.”

What this really means is Google’s recently acquired mobile advertising platform is banned, and Apple keeps more of the spoils. Apple had already positioned itself for retaining a higher percentage of ad sales with announcements made around its iAds program at the WWDC this week. Combine that with Safari 5 ad-blocking and a distaste for Adobe Flash, and it appears as though Apple doesn’t want anyone making money through ads, except Apple.

The latest terms proposal from Apple is already gaining the wrong kind of attention, from the feds as well as AdMob founder Omar Hamoui. He writes on AdMob’s blog,

“Let’s be clear. This change is not in the best interests of users or developers. In the history of technology and innovation, it’s clear that competition delivers the best outcome. Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.”

Even as Apple further bullies its way into controlling the revenue-generation around its devices and accessibility to consumers, Google’s Android platform continues to attract developers seeking monetization opportunities. Mobile payments platform Fortumo launched in-app payments for Android today. The new in-app payments feature one-click options and appeal to the developer community, following the similar releases from Zong and Boku last week.