Predictions have it that digital media will most likely get rid of the television, radio and other traditional outlets used by news organizations. The forecast is not very much accurate, as a recent study shows an increasing demand for news.

According to research firm Pew, Americans spend most of their times getting news from traditional outlets, allocating 57 minutes as compared to the internet, which ranges from 13-70 minutes.  People still fritter the same amount of time getting new via traditional outlets as from a decade ago. The 30s age demographic, which occupies a substantial 57% of the study, are the ones who prefer digital news formats, and gets the freshest news mostly a day before it gets out of traditional outlets.  How interesting.

“In short, instead of replacing traditional news platforms, Americans are increasingly integrating new technologies into their news consumption habits,” says Pew. “More than a third (36%) of Americans say they got news from both digital and traditional sources yesterday, just shy of the number who relied solely on traditional sources (39%). Only 9% of Americans got news through the Internet and mobile technology without also using traditional sources.”

Also, according to “Where People Got News Yesterday”, a 141-page report, men avails news in digital formats more than women do with 50% and 39% respectively.  The stats are important to consider, as business trends still seem fearful for the end of traditional media, seeking viable monetization through new means.  Platforms such as those provided by Apple are making distribution and advertising easier for print media, though this Pew study indicates that the tables aren’t turning as quickly as we may think.