Juniper Networks, the international cross-sector provider of high-performance network infrastructures, heads straight into the green tech arena with a recent report launch. In the advancing (and ever-updating) roll out of their efforts to “connect everything and empower everyone”, they’ve set themselves an aim to contribute to more responsible and efficient business operations. This is in the light of their first issue of a Corporate Citizenship and Sustainability Report, titled “The New Network — Changing the World.”

“The document…notes the firm’s “green IT, employee and community engagement and sustainable business operations around the world.””

Mark Bauhaus, leader of the CSR Executive Council at Juniper Networks adds: “Advances in the network will continue to contribute to a more environmentally responsible world, and Juniper Networks will be at the forefront for a more sustainable environment.”

The combination of long-term thinking and planning plus involvement with a significant trend such as and perhaps only the IT generation’s green revolution is a good and noble one. Additionally that is, to posing major attraction for more service providers and business entities the good folks at Juniper can count.

The company’s entry into providing data and analysis beneficial for the improvement of business’s and entities’ green tech switch has the potential of not only expanding the moral and actual global consideration for Mother Nature, but also cut costs significantly – something every business desires.

Another corporate entity looking to social responsibility projects is IBM, which revealed its CityOne urban game for helping enterprises actually practice what they preach.