The escalating growth of mobile apps market can be seen in the form of much more advanced apps coming out. These apps are not only for business or home use, but for the personal use as well. An iPhone application from Hollaback is soon getting released that will help act against harassment issues. With the help of this app, one can take pictures of the person and publish them in order to embarrass the harasser.

“Interactive technology is particularly apt for documenting and combating street harassment, said Emily May, the executive director of Hollaback. The more people use the application, the more valuable the database becomes, she said. Street harassment teaches us to be silent. It teaches us to walk on. That is the very last thing we want to be teaching women and girls.”

The group hopes to eventually share its information with the authorities and use it to identify “hot spots” and catch offenders. This application has been developed with a cost of $15,000 and available for only 99 cents.

Another innovation in the mobile apps market include an application created by IBM Engineer William Bodin to communicate with his team members around the world. Be it IBM, Apple or Google, each of them is coming up with their own inventions in the form of mobile apps and the only motive is to make their employees comfortable and turn their enterprise applications mobile-friendly.

The best part is that these companies are now letting their employees create their own apps in free time.  In short, the growing mobile app market is driving the mobile industry. It will really power the cloud as businesses are able to become more efficient with these highly advanced mobile apps. From business apps to consumerism, the mobile economy is pushing new thoughts, behavior, and spending habits around a number of affected industries, which is something we look at in an earlier post about young adult shopping patterns.