UPDATED 08:22 EST / FEBRUARY 03 2011

Digg Execs Strike Gold as Revision3 Turns Profits

Revision3, a side project of Digg CEO Matt Williams, reached profitability not too long ago, ushered in by its immense growth figures. Revision3 experienced 80 percent year-over-year revenue growth and is the top independent video channel on Roku, but Digg.com itself is not doing that well at all. All Things D reports:

“In the Laporte interview, Williams quickly tackled precise details about previous features the Digg community wants reinstalled, noting, for instance, that the site has already brought back the “bury” button, allowing users to counteract other users’ votes on submitted stories.”

After multiple unsuccessful site revamps, algorithm changes and other product releases including V4, Digg is still gradually losing relevancy to Facebook and other niche content recommendation networks. This is why diversifying was definitely a good idea for its newly appointed CEO, who may just have a new business direction to pursue now that Revision3 is reaching new heights.

Alongside Williams, former Digg CEO Kevin Ross is finding his time in the spotlight as well. He recently set off a rumor that  Google may launch a Facebook competitor, and earlier set down for an interview with Marrisa Mayer. This happened around the time Digg launched a new streaming API; one of the many updates made to Digg’s service in order to attract developers, users and business development interest.

Revision3 seems to head for an entirely different direction than Digg, and online TV is is the trend that’s leading the way. Americans prefer online TV over conventional TV according to these report figures, and niche programming such as Revision3 maintains acceleration as more monetization options develop around the online TV trends.


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