UPDATED 13:05 EDT / MARCH 30 2011

The Three Golden Rules of Social Media

Social media is a powerful marketing tool, but most posts fade quickly – 92% of retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is possible by keeping three golden rules in mind. For details on those rules, watch this week’s New Media Minute.

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