The word backup always feels secondary; it’s not something many consumers thing about until their data’s gone missing. But, when you dive deep into information technology,  you realize that this word holds a colossal magnitude all its own. Today, BackupHeroes launched BackupHeroes.com—a social network that pays tribute to backup professionals that are responsible for organizational success by merely developing effective backup and recovery strategies. This online community is a vendor-neutral space that is conducive to collaboration between IT pros, network experts, and those who want to seek for tech advice.

In an interview shortly after the release, Samantha Morris, the site’s Community Manager relates a story behind the institution of BackupHeroes.com and how it supports the tech community. “We invite all backup professionals to become part of this community, regardless of vendor affiliation,” Morris says. ”

We believe that, by creating an open site for the people who steer this industry, we are driving continued growth and innovation. The community’s name is a playful nod to the fact that backup professionals are often the unsung heroes of the technology world and we wanted to recognize this. In this new vibrant community, backup heroes help create new business heroes.”

The backup market has immense opportunities more than one can imagine. In a planet where bandwidth is extensive and storage is inexpensive, it is imperative that we are confident that even in the event of a local storage disaster, we don’t lose all our valuable data in the process. As the Internet and the digital generation grow in size, so does its need for bigger and faster storage to accompany the proliferation of digital devices.

The cloud is on a nice stride right now, and investors are keen on thriving within this pasture. To measure its real maturity, people have to look at three applications: backup, archiving and disaster recovery—if these are greatly improved from the traditional ones, then you can securely further with business.