Privacy’s never going to entirely materialize on the Internet, or so I assert. There’s always going to be something online that will make us want to put up personal information even it sounds a bit too much. And let’s face it, overlords Google, Facebook and Apple hold too much information. I won’t be surprised if they always have watchdogs and privacy buffs sticking noses into their business.

I suppose Google and Facebook are the highest ranking information chiefs on the internet today, and the interesting thing is, they are having quite a dispute (search giant vs. social network mammoth). A report from Dan Lyon of The Daily Beasts claimed that Facebook paid top PR firm Burson-Masteller to push a story of Google gathering information from users’ social networks, and that a Facebook spokesman confirmed that they are behind the propaganda. Facebook is unhappy of Google’s malpractice, particularly the way they fish Facebook data without green light.

Apart from each other, Google and Facebook are still facing glitches from other entities. Google is up against the Swiss government as the latter asked Google to manually blur faces on its Street View service on top of it having successfully blurred 99 percent of the faces and them being unrecognizable. The Wall Street Journal reported that Google will appeal to the highest court regarding a Swiss court’s ruling to dismiss the matter, and if the Swiss government does not heed their plea, they will be forced to retract the service from the country.

Facebook, on the other hand, is currently being probed by US representatives Edward Markey and Joen Barton. The social network was sent a two-page letter containing questions on security and how it gave advertisers keys, called access tokens, through Facebook applications such as games and quizzes. The probe is based on Symantec’s report. Facebook retaliated that their investigation found no evidence of any personal information leakage. It also said that Symantec’s report have inaccuracies.

“Unfortunately, the report has a few inaccuracies,” the statement said. “Specifically, we’ve conducted a thorough investigation which revealed no evidence of this issue resulting in a user’s private information being shared with unauthorized third parties.”

Lastly, Apple is being sued because of an app that poses issues on privacy, with emphasis on location data. Apple is being accused of “intentional interception of personally identifying information” by Lymaris M. Rivera Diaz of Puerto Rico district court. Similar accusation were thrown at Pandora and The Weather Channel. A similar suit was already thrown to the tablet giant by Californian Jonathan Lalo, making a fuss of iPhone and iPad’s Unique Device Identifiers (UDID) which is assigned to every device.

“Because the UDID is not alterable or deletable by a iPhone or iPad user, some have referred to the UDID as a ‘supercookie,” Diaz’s suit said. “This description aptly summarizes the desirability of access to the UDID from an advertising perspective.”

“Thus, being able to identify a unique device, and combining that information with the devices’ geographic location, gives the advertiser a huge amount of information about the user of a mobile device,” according to the suit. “From the perspective of advertisers engaged in surreptitious tracking, this is a perfect means of tracking mobile device users’ interests and likes on the Internet.”