While the big focus on big data is always the “managing” part, organizations should now start revisiting their strategies on how they farm within their data-rich landscape. Looking into other essential dimensions of the exponentially growing set of information will help businesses eliminate future challenges. With big data trends and needs shifting the way data is managed, and also influencing how the cloud is designed, three V’s play major roles: volume, variety and velocity.

Businesswire follows this angle, providing an insightful discussion on how to leverage pattern-based tactics to extract the maximum value of big data. The VP for Research at Gartner, Mark Beyer, relayed interesting present-day scenario and how redesigning the approach could problem solve for the tomorrow’s information explosion:

“Today’s information management disciplines and technologies are simply not up to the task of handling all these dynamics. Information managers must fundamentally rethink their approach to data by planning for all the dimensions of information management.

“The business’s demand for access to the vast resources of big data gives information managers an opportunity to alter the way the enterprise uses information. IT leaders must educate their business counterparts on the challenges while ensuring some degree of control and coordination so that the big-data opportunity doesn’t become big-data chaos, which may raise compliance risks, increase costs and create yet more silos.”

Already confronted with IT structuring dilemma is BBC Online, one of the world’s most visited websites, which oddly does not gain as much in their traffic due to advertising ban in UK. Since revenue is smaller to maintain demand globally, the company smartly tackles the predicament by creating its own in-house software engineering practice and develop in-house servers. What BBC is hurdling s is just one bump on the road, and there are loads of blocks ahead, including massive security breaches (especially in the US) that are still happening—pushing big data business to a 6-month downfall. This has driven enterprises to tweak and seek solutions to reinforce their arsenals against hackers.

On the other hand, other companies are already exploring the reinvention of their structure and diverting investments to big data. Fusion-io has just accelerated research initiatives and sees financial gain over this. Big data also triggered several Hadoop projects and recent developments that include spin-off have placed the platform in the spotlight. Kristina Farrah also reported the rise of big data online ads industry.

Big data is the next frontier for innovation, competition and productivity. This is why so much attention is being given by various industries to this hot item of the past, present and foreseeable future. With data being the heartbeat of cloud and social platforms, it is no surprise that cloud infrastructure will be “architected” according to big data demands.