Fusion-io’s New Market – Digital Arts
Storage acceleration solutions maker Fusion-io is attempting to branch out, and the latest area the company is venturing into is digital arts. Fusion teamed-up NVIDIA, Thinkbox Software and Tweak Software to demonstrate how professional graphic design software, which has a tendency of being slow and clunky even on up-to-date machines, can run with ioMemory. The companies will be exhibiting at the upcoming SIGGRAPH 2011 computer graphics convention in Vancouver.
“Entertainment artists who use Fusion’s ioMemory technologies can now spend more time creating and less time waiting for content to load, playback and render,” said Vincent Brisebois, Fusion-io Product Manager. “Multiple SSDs configured in a RAID can provide basic throughput, but struggle to provide the low latency required for delivering interactivity in powerful content creation applications.”
Fusion-io’s three partners will each be displaying, in separate booths, how the company’s technology helps accelerate their own offerings. NVIDIA will be demonstrating a video wall based on the NVIDIA QuadroPlex 7000 Visual Computing System, Thinkbox Software will integrate its chips into a Supermicro SuperServer 8046B-6RF server, and Tweak Software will use ioMemory to demo its RV audio editing software. AutoDesk will also make us of Fusion-io’s chips to accelerate its Autodesk Composite software suit that includes 3D modeling, animation, rendering, and compositing programs.
Fusion-io’s partner and customer base is growing. Not too long ago it posted a case study of StatSoft’s Statistica software combined with ioMemory. StatSoft reported a 300 to 500 percent decline in latency and 90 percent CPU utilization. Another reason companies choose Fusion-io – in particular its two biggest clients, Facebook and Apple, is the emphasis on big data. That is the reason it acquired IO Turbine last week, on the same day it had its first earnings call, to the chagrin of investors worldwide.
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