Nielsen Moves to Online Video GRP, Blip Refines Ad Strategy
Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratingspoints for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week’s
New Media Minute with Daisy Whitney.
[Thanks, Daisy!]
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