NEWS
NEWS
NEWS
You would have good reason not to trust a Microsoft blog post written today about one of its partners that left the Google Enterprise partner program.
Especially considering the fact that the company in question left the Google Enterprise Program more than a year ago.
Binary Tree is a messaging company. It is a provider of cross-platform messaging migration, focusing on helping customers make the transition to Microsoft Sharepoint. The company is a Microsoft Gold Partner. The company makes its money by moving people to Microsoft products.
In a TechNet blog post, Binary Tree Co-CEO Henry Bestritsky begins with a Dickens quote. Really, he quotes A Tale of Two Cities for a post about his company leaving Google.
Cringe time:
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us….”
— Charles Dickens, A Tale of Two Cities
I kid you not. The dude quoted Dickens to essentially say this:
There is a legitimate issue brewing with Google and a perception that the company just doesn’t see Google Apps for Business as a priority.
Believe what you may about Google. But when the word comes from a Microsoft Gold business partner, which then pitches its product, I’d be sure to question the source.
Some partners are just better suited to the Microsoft platform. These are companies that for the most part have developed an infrastructure to service Microsoft customers. To manage business on differing platforms is quite a task, even for the largest companies in the market.
Binary Tree figured that out. I just wish they had framed it in a different manner. For the way it looks from my point of view is nothing but a marketing game to advance its business.
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.