Mzinga, a pioneer in social software and analytics solutions for businesses, has rolled out a major update to their flagship social business software suite, OmniSocial 2011. With the introduction of next-generation analytics and business intelligence, as well as powerful advancements in the social business ecosystem model, OmniSocial 2011 provides an enterprise-class solution for meeting and exceeding targeted, purpose-driven business needs through sophisticated social and knowledge-sharing experiences.

“The market demand around social software is continually maturing, and it’s important to us to design solutions that enterprises need not just to collaborate, but to be collaborative in a way that advances business and its overall objectives,” said Al Nugent, CEO of Mzinga.

“Creating a social ecosystem with real-time analytics that serves up previously untapped business and user intelligence can and will continue to fundamentally change the competitive landscape across virtually every industry.”

OmniSocial 2011 Highlights:

OmniSocial 2011 gives organizations greater flexibility in designing social business solutions that more effectively meet their unique business goals, target audiences, design standards, and more in one easy-to-manage platform.  ‘Experiences’ lets organizations create distinct environments for individual employee and customer groups, but with the option to share user networks, content, design patterns, and analysis across sites.

But it’s really the analytics portion of the new service that shines.  OmniSocial 2011 introduces a comprehensive new analytics and business intelligence solution, which provides real-time access to a host of sophisticated new dashboards, as well as flexible report options with advanced visualizations, time-series analysis, and mobile optimization.

This also employs an extensible metadata model, providing a library of reusable data elements that can be filtered and sorted along multiple criteria to give organizations greater insight into user behavior, content, and system analysis.  It’s all about big data for real-time needs, coming in at the enterprise level for running massive data sets.  Tapping into the social enterprise trend, Mzinga’s latest also incorporates several aspects of social media and collaboration, bringing together the best of both worlds.

In addition, Mzinga has launched a new developer community, which includes various new social APIs available in RESTful format for developer use and ease of integration with existing web properties and other business-critical customer and employee applications.

Mzinga’s OmniSocial recently won KMWorld’s annual Trend-Setting Product Awards.  The award recognizes products that demonstrate clearly identifiable technology breakthroughs that serve the vendors’ full spectrum of constituencies for their customers.

Companies are seeing growth in big data, business analytics and business intelligence, attracting solution makers to innovate around open-source analytics and platforms like Hadoop.  It’s even become an important topic for the big players, as Oracle launched their Fusion Apps at the Oracle OpenWorld event this week.  The new Fusion Apps include embedded business intelligence which can predict which employees are at risk of leaving the company.

Business intelligence firm Jaspersoft also launched Jaspersoft Business Intelligence Suite 4.2 that comes with an open source mobile BI iOS software development kit that will reduce development time as well as cost-reduction.  And popular BI provider Clickfox recently teamed up with Teradata to promote Clickfox’s CRM analytics, which gauges how customers interact with a company instead of their impression regarding the company. It’s a more direct approach as to how businesses can optimize customer-facetime processes.