Last week, Amazon Web Services made the astounding announcement that it had stored 762 billlion objects in 2011. With scale like this, it’s apparent you need efficiencies. And with efficiencies, AWS is recognizing innovations.

And those innovations are leading to a new round of price drops for Amazon S3.

It’s fascinating to see AWS make price drops on such a regular basis. Every time prices go down, another unicorn does a little dance. No. Not really. But it does give pause. What does it cost to manage your own storage?

My bet it’s a lot more than AWS.

Here are the new prices, effective Feb. 1: