New Media Minute: Mobile Marketing: How to Reach Consumers in Retail Stores
More than half of U.S. smartphone users turned to their phone to
perform retail-related activities while in a store, according to
comScore. That could be taking a picture of a product, comparing
prices or scanning bar codes for coupons. How can smart brands and
retailers take advantage of this behavior and reach consumers at that
point of purchase? For all the details, check out this week’s New
Media Minute.
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[Thanks, Daisy.]
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