SEOUL, SOUTH KOREA – AUGUST 9: Contestants play computer games during the “E-Stars Seoul 2007” game festival hosted by the Seoul Metropolitan Government at Seoul Olympic Park on August 9, 2007 in Seoul, South Korea. E-sports gaming boomed in South Korea in the late 1990s and is now played by 17 million people across the country. The “E-Stars Seoul 2007” event hopes to promote the gaming industry and the culture of gaming. (Photo by Chung Sung-Jun/Getty Images)