

Daniel Blasingame, the general manager for Nominum’s embedded solutions business, recently stopped by theCube at IBM’s annual Information On Demand (IOD) event to discuss the connection between DNS and big data with Wikibon’s Dave Vellante and Jeff Kelly.
Nominum is a privately-held, VC backed startup that was founded 13 years ago in Silicon Valley. Its chief scientist is the inventor of Domain Name System, and the company itself takes credit for a significant chunk of the innovation done in this field throughout the past decade.
Up until a few years ago Nominum focused mainly on creating speedy, scalable engines for service providers, wireless carriers and other large network operators. But as big data started to make its mark on the industry, the company shifted its attention towards putting more intelligence into DNS – smarts that allow clients to gain a better understanding of their environment.
Blasingame mentions the relatively recent launch of Nominum’s N2 data platform, and goes on to discuss his firm and its offerings in greater detail.
The startup sells tools that help clients analyze increasingly vital data that flows through its DNS engines. Blasingame says that command and control servers used by botnets malware rely heavily on the domain name layer, a trait that providers can now leverage to their advantage. He also brings up the marketing angle: ISPs can tap into this stream to see what content their users are consuming the most, and tweak their merchandising accordingly.
The executive notes that DNS is just as important in the enterprise. Mission-critical applications rely on it for load balancing and security, the latter being a particularly important focus for both client organizations and Nominum itself.
Blasingame shares some notable figures during the interview. His firm’s technology is used to serve 500 million households worldwide, an install base that generates 1.1 trillion queries every day.
For the full Nominum perspective on DNS, real-time analytics and the ecosystem at large, check out the video below.
Support our open free content by sharing and engaging with our content and community.
Where Technology Leaders Connect, Share Intelligence & Create Opportunities
SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a powerful ecosystem of industry-leading digital media brands, with a reach of 15+ million elite tech professionals. The company’s new, proprietary theCUBE AI Video cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.