Aerospike, the startup behind the ultra-fast database of the same name, will host an Internet of Things-themed panel discussion on Wednesday. The event will take place at the company’s Mountain View headquarters.

The session will be moderated by TimesTen founder Marie-Anne Neimat, whose company is credited with kick starting the in-memory relational database market. The panel will feature representatives from four firms, including: Mahbubul Alam from Cisco, GE Global Research chief architect and chief engineer Alok Batra, QuickPay CTO Sukanta Ganguly and Brian Bulkowski, the founder and CTO of Aerospike.

Aerospike is poised to benefit a great deal from the mobile boom that is driving the Internet of Things. More devices mean more data, and more data mean more demand for its real-time NoSQL system.

Tinkoff Digital is a Russian mobile advertisement firm that serves about 15,000 to 20,000 requests per second. Last month, the company released a case study that outlined the performance gains and cost reductions it realized with the help of Aerospike’s speedy database. Tinkoff managed to reduce response times to between 5 and 7 milliseconds per individual request. Operational and hardware costs also went down thanks to Aerospike’s flash-aware architecture.

The Internet of Things is good for business all around. The machine-to-machine communications industry will grow to an estimated $950 billion by 2020, the year when the number of connected devices is expected to exceed 12.5 billion. Cisco predicts that this trend will generate a grand total of $14.4 trillion in private economic value over the course of the next seven years.

The rise of connected devices is creating new business opportunities and countless new sources of data. As of May 2013 mobile devices account for 15 percent of global web traffic, a 30 percent increase from 2012.