The call for moving an enterprise into the virtualization market has been heralded this month by SiliconANGLE. Rackspace, in an announcement today, is showing how that transition has not only been made easier but also makes good sense for an organization’s bottom line.

Rackspace, the company behind OpenStack, the standard open-source OS for cloud computing, currently serves over 200,000 business customers. Their position as one of the leaders in the hybrid cloud market enables them to provide a complementary suite of products allowing their customers to run their workloads on the public cloud, private cloud, dedicated servers, or a combination of these platforms.

In today’s announcement, Rackspace is providing a new offering for its Rackspace Managed Virtualization service. Their Dedicated VMware vCenter Server will provide managed support for single-tenant VMware vCenter Servers. With this new addition to their product line, Rackspace is allowing for a more seamless migration of existing workloads out of their on-premise data center into a Rackspace data center. The VMware vCenter Server will ultimately aid in accelerating an enterprise’s transition to hybrid cloud computing.

“This new service has been designed to enable customers to migrate workloads out of their data center and into a Rackspace data center. This allows Rackspace to do what we do best, which is providing a fully managed hybrid cloud hosting service backed by Fanatical Support with maximum uptime,” said John Engates, CTO at Rackspace. “Utilizing Rackspace’s hybrid cloud portfolio gives customers the choice to find the best fit for their applications and workloads, all while offloading data center management so that they can focus on their core business.”

An added benefit associated with the transition to this new product is that it was designed to both look and feel like an extension of the existing data center used by their customers. Rackspace’s new VMware vCenter Server is another virtualization tool they can use provide flexibility and choice while providing a best-fit infrastructure approach to each application for their customers.

Today’s announcement is but one more indicator the future of business includes a virtualization strategy. Organizations that resist this trend will ultimately be left behind by their competitors and collaborators.