Oracle OpenWorld 2013 (#oow13) is in full swing this week.  theCUBE hosts Dave Vellante, Jeff Kelly, and Stu Miniman sat down after day one at Oracle OpenWorld to discuss Larry Ellison’s opening keynote, what they expected to see and hear at Oracle OpenWorld this year, and everything in between.

Oracle’s messaging is marching to the beat of a new drum, putting the key value in storage, NoSQL databases, filtering in Hadoop and bringing data into analytics systems.  “Oracle has become a Big Data company,” shares Vellante in theCUBE’s Intro segment at the start of our live broadcast from OpenWorld.  According to Vellante, it seems Oracle’s recognized the trend trend developing towards Big Data, seeing how much data and analytics have changed the way business is done. Oracle has a game plan for such trends, integrating systems to make Big Data much simpler and more accessible for its customers in the cloud.

Watch the full Intro – Oracle OpenWorld 2013 on theCUBE video below.

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Lets recap the other top stories out of Oracle OpenWorld 2013 so far.

Top Stories from #oow13

Ellison Keynote Highlights : Oracle’s Answer to SAP HANA + More

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A big part of Oracle CEO Larry Ellison’s keynote was about Oracle’s SAP HANA competitor, debuting Oracle’s answer to its rival. Dubbed simply as the “In-memory option,” it is the latest upgrade to Oracle’s database product, designed to target both transactional and analytical workloads, and promises to deliver “ungodly” improvements to performance.

It is Oracle’s response to SAP’s HANA In-memory database in hopes of preventing customers from jumping ship from Oracle to SAP. Oracle’s main concern is that many of its customers use SAP software alongside what Oracle is offering. Oracle’s packaging more into its stack to provide better IaaS and SaaS.

QLogic + Oracle Launch Protocol-Independent Universal HBA | #oow13

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David Ard, OEM Marketing at QLogic, discussed the newly launched Oracle Sun Storage Universal HBA and the ongoing fibre-ethernet protocol debate with theCUBE co-hosts Dave Vellante and Stu Miniman, live at Oracle OpenWorld 2013. Longtime partners QLogic and Oracle announced the new Oracle Sun Storage 16 Gb Universal HBA which according to Ard, helps companies “make an investment into a server and their storage interconnects” in this solution.

Watch the full interview here.

Flash: Real-Time Solution for “Shrinking Infrastructure” Says Fusion-IO | #oow13

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Gary Orenstein, the EVP at Fusion-io, discussed flash and storage market trends with theCUBE co-hosts Dave Floyer and Dave Vellante, live from the 2013 edition of Oracle OpenWorld. What are flash’s biggest benefits in real-time? Answer: transforming applications and innovating in open source.

Host David Floyer mentioned that when it comes to real time or near-real time analytics, the requirement for flash is very important. Orenstein then explained that real time is achievable with flash technology, which runs in the server. “There really is no room for something that’s not real-time in this day and age.” Fusion-io believes that the open source arena is going to continue to provide the innovation that is needed to showcase what is possible with these new technologies, flash included.

Watch the full interview here.

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This is just the tip of the iceberg for Oracle OpenWorld 2013, so stayed tuned to SiliconANGLE.tv for more exclusive content. Check out our full coverage of Oracle OpenWorld 2013 interviews on theCUBE below:

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