Kicking off this year’s AWS re:Invent 2013 conference in Las Vegas, Wikibon co-founder Dave Vellante and SiliconANGLE’s founder John Furrier offered a quick prequel of what we can expect to learn over the next few days.

This is the 2^nd annual AWS reinvent conference and is really the coming out party for Amazon Web Services meant to highlight their immediate dominance of the cloud computing market. And AWS, with an expected estimated revenue of $4 billion this year, is a showing itself an easy and accessible alternative for upstart enterprises that might not be able to afford a traditional data center.

The long and short of it is Amazon, with humble beginnings as a book retailer and search engine, is now at the forefront of a consumer cloud service changing the game on infrastructure in the process. They are presenting not only cloud storage, but cloud storage on demand.

Stating he expects to hear more about AWS pushing it to the enterprise, Vellante stated their new services they are developing are very appealing to the enterprise customer. This is because the traditional data center is transitioning to an API.

This year’s conference, with some 8,000 attendees, shows Amazon represents the future for application developers. Speaking about other consumer cloud providers, Furrier stated, “I don’t think it will be easy for anyone to catch up with [AWS].” He believes we are finally on the precipice of a massive shift in computing where data will make the move into the cloud.

The strong computing power behind AWS is going to be key to power the future data heavy items like Google Glass.

While the trend of cloud adoption is now upon us, the traditional data center will shrink but will not disappear. AWS and other consumer cloud providers will actually re-define and highlight the value of maintaining a data center for your enterprise.

In an analysis pre-conference session, AWS was compared to OpenStack with the debate borrowing from the current mobile war between Apple and Android OS’s. The question asked was: Is Amazon the Apple to OpenStack’s Android? The idea behind this is that each system has uniquely different ecosystems, where each will present value to one enterprise or the other.

According to Vellante, Amazon being Apple in this analogy is apt due to their developer friendly open-interface and transparent API.

Both Wikibon and SiliconANGLE will be keeping aware over the course of the conference to see exactly how AWS is setting up their platform. This, we believe, will be key to AWS’s market success or failure. Additionally, expect to see more analysis of the recent ruling handed down in IBM v. Amazon.

For the remainder of the conference, get deep dive analysis at Wikibon.org and SiliconANGLE.com. Also be sure to watch live interviews and analysis on SiliconANGLE.tv and join in the conversation as we take it to social media at Crowdchat.net/reinvent.