Pivotal, the Big Data vendor that spun off from EMC and VMware earlier this year, landed in Europe this week with the opening of an office in London’s Tech City, a major startup hub that has attracted investments from Facebook, Google, Intel and a number of other prominent technology companies in the past. Pivotal plans to bring in 75 staffers over the next few weeks, including several data scientists from “engineering initiatives and community groups,” according to reports. The company will shell out as much as £100 million, or roughly $163 million in the next ten years, a massive economic boost for the local startup scene.

“London is the place where younger people want to live and work, entering a new era of IT where enterprises want to gain many of the same capabilities and cultural attributes that consumer internet companies have pioneered and found ways of working at scale and velocity that most enterprises can’t do,” Pivotal chief exec and former VMware boss Paul Maritz said at the launch of his firm’s new European headquarters.

The new Shoreditch office will serve as Pivotal’s EMEA headquarters. The firm is seeking to establish a presence in the region as part of an aggressive growth plan that spans multiple regions and industry verticals.

Last month saw the debut of Pivotal One, a Cloud Foundry-based platform for developing and deploying analytical applications at scale. The offering consists of a flexible runtime environment, the Pivotal HD distribution of Apache Hadoop and a set of tools for querying and processing Big Data. Besides going after the cloud analytics market, Pivotal is also developing solutions for the emerging Industrial Internet in collaboration with GE, which views networked machinery as a multi-billion dollar opportunity. The pair will focus on marrying the power of Hadoop with PaaS and in-memory processing.