As 2013 winds down, it’s only natural for people to make personal New Year’s resolutions for 2014. It’s also a perfect time for technology industry predictions.

This is the eighth installation in our multi-part “Technology Predictions for 2014” series in which industry providers—from Big Data to cloud to mobile—share their predictions about the hot tech trends that will take center stage in 2014. We’ll keep sharing all the predictions we’ve heard with you over the next several days.

So far in this series

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Up to this point, we’ve heard Big Data predictions in the first installation from Saggi Neumann, co-founder and CTO of Xplenty, a cloud-based, code-free, “Hadoop as a Service” platform. In the second installation, we heard Big Data predictions from Quentin Gallivan, CEO of Pentaho, a provider of open-source reporting, analysis, dashboard, data mining and workflow capabilities.

In the third installation, we heard Big Data predictions from Steven Hillion, Chief Product Officer of Alpine Data Labs, a code-free, in-cluster web analytics platform that analyzes Big Data and Hadoop. In the fourth installation, we heard Big Data predictions from John Schroeder, co-founder and CEO of MapR Technologies, a software provider of Hadoop technology for Big Data deployments.

In the fifth installation, we heard Big Data predictions from Ron Bodkin, founder and CEO of Think Big Analytics. The sixth installation brought Big Data predictions from SGI President and CEO Jorge Titinger.

Mobile in 2014

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We’ve heard great predictions for the world of Big Data in 2014. Next up is mobile. Mobile is a topic that we at siliconANGLE have been covering closely in 2013. From our written coverage to theCUBE’s live coverage at industry events, we have been sharing with you the most impactful developments in mobile. So, what’s in store for mobile in 2014?

To recap the mobile predictions so far, in the seventh installment of our multi-part “Technology Predictions for 2014” series, Bill McDermott, co-CEO of enterprise application software provider SAP, offered up four mobile predictions.

Now we’ll hear from Gurbaksh Chahal, founder and CEO of RadiumOne, an advertising software company. According to RadiumOne, the company uses “programmatic advertising to connect brands to customers by incorporating first-party data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points.”

Here, Chahal predicts the following two mobile industry shifts in 2014:

Prediction No. 1: Mobile will exceed analyst estimates to represent 30 percent of all digital spend.

Spending an average of two hours and 21 minutes a day on their devices, consumers are replacing computers and TVs with smartphones and tablets to surf the Web and watch videos. The rise of new anonymous, cookie-less methods of capturing user insights on mobile will help advertisers overcome one of the biggest obstacles for marketers—mapping user behavior between mobile and desktop.

Although current analyst estimates expects mobile ad spend to increase by 19 percent, RadiumOne predicts that mobile will emerge to account for 25 percent of all digital spend in 2014.

Prediction No. 2: Location will become the new retargeting signal for mobile.

Elaborating on the personalization theme, next year brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile.

Mobile ad campaigns will start to leverage comprehensive analytics to hyper-target existing customers in real-time and identify avenues to connect them with their next customers on their most trusted device. Wearables and other innovative technologies that analyze consumers’ movements are also a sign of what’s to come.

Click here for the first installation of our “Technology Predictions or 2014” series, in which we heard Big Data predictions from Xplenty.

Click here for the second installation, in which we heard Big Data predictions from Pentaho.

Click here for the third installation, in which we heard Big Data predictions from Alpine Data Labs.

Click here for the fourth installation, which we heard Big Data predictions from MapR Technologies.

Click here for the fifth installation, in which we heard Big Data predictions from Think Big Analytics.

Click here for the sixth installation, in which we heard Big Data predictions from SGI.

Click here for the seventh installation, in which we heard Mobile predictions from SAP.

Click here for the ninth installation, in which we heard Cloud predictions from NetApp.

Click here for the tenth and final installation, in which we heard Cloud predictions from F5.