Adaptive Planning rebrands as Adaptive Insights, refreshes platform
While it has not received nearly as much attention as other fast-growing Software-as-a-Service (SaaS) providers such as Workday and ServiceNow, Adaptive Planning is emerging as an equally formidable force in the enterprise. Adaptive Planning, a provider of cloud-based business analytics solutions, had focused exclusively on selling cloud-based budgeting solutions for most of its 11-year history. But it diversified into analytics with its 2012 acquisition of longtime partner myDIALS.
Adaptive Planning has secured a leadership position in the span of two years. Pressing its advantage, the firm mobilized a financial consolidation business and launched an offensive against SAP. Today, $67 million in funding later, Adaptive Planning lists Nikon, oDesk, Toshiba, Wikimedia Foundation, and dozens of other high-profile organizations among its more than 1,900 customers—a sizable percentage of whom were gained over the past 12 months.
New identity, new logo
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The Palo Alto-based firm has clearly outgrown its original identity, which is why it’s announcing today that it’s now rebranding as Adaptive Insights and rolling out a new look. “Adaptive Insights signifies the tremendous progress of our company and our dominance in the market,” said John Herr, CEO of Adaptive Insights. “While ‘Adaptive’ represents our brand equity, ‘Insights’ points to the benefits that we deliver. The Adaptive Planning product brand that customers know and love still remains, yet we have catapulted past our original planning solution to provide a complete, integrated corporate performance management (CPM) and business intelligence (BI) suite.”
The company’s new logo fittingly includes design elements from Adaptive Suite 2014.1, the latest version of its flagship platform. The new release introduces a number of major improvements, mostly to user experience.
Adaptive Suite 2014.1 now sports a “mobile-first design” with a revamped navigation menu and a streamlined spread sheeting tool that aims to deliver the power of Excel without the clutter. Other notable enhancements include model version control, and support for planning and budgeting tasks in the built-in Process Tracker.
Suzanne Kattau contributed to this story.
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