As executives consider how much of their workloads they can offload to the cloud, EMC’s newly architected services are timely. The storage stalwart is appealing to customers with Big Data applications and an interest in hybrid data centers, as the promise of cloud continues to eat into the backend hardware business and storage sale cycles slow.

EMC and its rivals have seen a focus on software-led solutions, striving to offer the right mix for hybrid cloud capabilities in a market that demands less and less lock-in tactics from these competing vendors. Through EMC’s federation of storage, virtualization and cloud services, the company hopes to supply a balanced IT buffet to the enterprise.

LIVE chat today

Joining us to discuss today’s news and more is EMC chief marketing officer Jeremy Burton. In a live session on CrowdChat at 8:30 am ET, Burton will be available to answer any questions you have regarding EMC.

A regular guest on SiliconANGLE’s roaming news desk theCUBE, Burton readily shares his vision for EMC. His company’s biggest challenge today is helping customers move forward with established concepts of cloud computing.

“A lot of new applications and the infrastructure are going to be fundamentally different,” said Burton at this year’s EMC World, explaining his company’s role in navigating this changed landscape for customers.

Today’s CrowdChat gives the world an opportunity to dig deeper into EMC’s product strategy, as Burton can detail standout features for today’s lineup, and the future of VMAX even as flash arrays continue to gain traction in data centers. Burton faces an epic wave of disruption thanks to cloud computing, and it’s up to his team to spread EMC’s message of new products and services.

Recently named as the company’s President of Product & Marketing (as part of EMC’s reshuffled executive line up his year), Burton is key to EMC’s Information Infrastructure business under CEO David Goulden. Today’s CrowdChat is a chance to hear more about Burton’s transition to CMO, even as EMC transitions into the era of hybrid cloud computing, and where EMC stands on growing its products for this new world — will EMC innovate organically or through acquisition?

Ask your questions here, in today’s live discussion with Burton on CrowdChat (embed below). Use the hashtag #RedefinePossible to participate and follow along.