theCUBE Live At Splunk.conf 2014

Splunk, Inc. is expected to continue to grow, as evidenced by the rising number of attendees at the data management company’s annual trade show. At least that’s how theCUBE hosts Jeff Kelly and John Furrier see things. Broadcasting live from the event, theCUBE is hearing positive things from a range of Splunk customers, including executives from The Group Health Cooperative, Dominos Pizza, and Rackspace, Inc.’s Airbreak.

But not everyone shares customers’ first-hand enthusiasm. Citing the recent drop in Splunk stock, Furrier and Kelly agreed that Splunk goes over Wall Street’s head. As a hybrid service that offers both applications and a platform upon which to customers can build their own applications, Splunk may also have trouble defining itself to customers. But that hasn’t stopped the company from signing on new clients and continuing to grow.

Splunk brings customers in at a low price point, at which they get to experience the product’s value and are subsequently likely to purchase more. Splunk also employs what Kelly called the “horizontal upsell.” When one part of a company, usually IT, begins to use Splunk, other groups see how well it works and begin to use it, too.

Although, as Kelly notes, Splunk is “pouring operational expenditure and capital expenditure back into the business,” theCUBE host predicts the company will continue to grow. More companies than ever are looking for data-driven outcomes and, Furrier added, “security could be the holy grail for Splunk,” as it’s a “huge value opportunity.”

See the entire analyst segment below.

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Photo by SiliconANGLE