With the wearable technology market currently undergoing strong growth, it was only a matter of time until the technology came to undergarments.

Victoria’s Secret is now offering the heart-rate monitor compatible sports bra.

The bra, which doesn’t come with anything interesting in terms of a name (it is literally called a heart-rate monitor compatible sports bra) is said to be “perfect for running, boxing and high-impact workouts” while providing “truly incredible maximum support” while allowing you to attach it “to most heart-rate monitors.”

Which heart rate monitors it’s compatible with isn’t made clear by the company, and perhaps more sadly the bra doesn’t come with bluetooth; you’re meant to connect it physically to the monitor

To use the bra, according to the product blurb for the bra you:

• Moisten electrode areas on inside of bra band before use.
• Attach your heart-rate transmitter to hookups on front of bra. Check transmitter for connection (typically, a flashing light).
• Check that electrodes are pressed firmly against your skin throughout workout for a good connection.

While it’s a stretch to refer to the bra as being a smart wearable, it’s probably only time until we see more smart enabled clothing.

The bra is listed for sale at $72.50-$75.

Image credit: Victoria’s Secret