NEWS
NEWS
NEWS
Facebook takes on Twitter with real-time Super Bowl ads
Facebook Inc. has taken notice of the spike in social media buzz that occurs during big events like the Super Bowl, and this year the social network is taking the initiative by creating a live feed page dedicated to real-time coverage of the game.
“From kickoff to the game’s final seconds, Super Bowl XLIX is likely to be one of the most talked-about moments on Facebook this year and we hope this new Super Bowl experience will bring people, athletes and journalists together in one ongoing conversation,” wrote Facebook’s Alex Himel and Dan Reed.
The Super Bowl Facebook page is already running with live updates leading up to game day. The page works like a specialized news feed that shows posts by your Facebook friends and real-time reactions from other users talking about the Super Bowl.
The new page features an “In the Story” section, which will show posts made by the NFL, the participating teams, NBC and “other public voices.” During the game, the Super Bowl page will have live scores and will showcase video and other media from the game. Fans will also be able to discuss the game live using the update “watching Super Bowl XLIX.”
Dan Reed, Facebook’s Head of Global Sports Partnerships, spoke to the Associated Press about Facebook’s coverage of the Super Bowl.
“We have been the second-screen, real-time audience,” Reed said. “This Trending Super Bowl is part of a broader effort to better surface the great conversations happening in real time around live sporting events.”
Live coverage has long been one of Twitter Inc.’s defining features, but now Facebook is competing with the microblog to become the hub of real-time conversation, as well as a platform for live targeted advertising.
“Twitter has owned the mantel of being a real-time platform but the sophistication of Facebook’s ad targeting is unparalleled,” Noah Mallin, head of social for North America at media buying agency MEC, told Reuters. “That is a big change.”
Facebook will allow advertisers to target users in real-time during the Super Bowl based on their likes, shares and conversations. Users will see auto-play videos and other ads in their live news feed during the game, so this year there will be no escaping Super Bowl ads.
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network
Are you an AWS customer? Support SiliconANGLE financially by buying your AWS services from our Marketplace portal page and links: https://siliconangle.com/aws-marketplace/
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
