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Revolutionizing psychology with MarkLogic | #mlw15
As a major publishing, media, and research company, the American Psychological Association (APA) funnels huge amounts of data in many different formats through its systems. Beverly Jamison, the senior director of IT Architecture for the APA, says that the Association started using MarkLogic to consolidate all of these pipelines back when it was known as an XML database, before NoSQL.
“MarkLogic was a great opportunity to use a native XML database,” she noted. “The relational databases were putting XML in, but it was kind of early days, it wasn’t scaling, whereas MarkLogic was built for it. So it was a very natural fit.”
Gains in dataflow
This resulted in major benefits for both the internal teams and for consumers. “When we moved our search into MarkLogic, the biggest gain that we saw actually was in our dataflow. We cut 40% off our time to market, because we produced the data in the same place we delivered it.”
It didn’t take long for the rest of the company to catch on. “Then our public website decided they wanted all those search features too. So now we had multiple websites using MarkLogic, and all of a sudden it was in a different place in our infrastructure.” Fortunately, MarkLogic was already innovating to meet those needs.
More visual representations of data
On the customer side, data became available much more quickly, and premium features like livealerts became accessible to everyone from students to laypeople. Other improvements were less noticeable — some things “just worked,” according to Jamison. The changes also allowed the APA to communicate much more effectively through its site, pushing recommendations based on search terms and improving its relevance algorithms. These changes helped people find things more easily, but also helped the APA communicate better.
What does the future look like for the APA? Jamison would like to see more visual representations of data, as well as integrating semantics more effectively. The APA is also planning to build more complex tools to assist practitioners, educators and students using the capabilities in MarkLogic’s latest iteration. But whatever the future holds for the company, MarkLogic will be at the center of it.
Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of MarkLogic World 2015.
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