Penny Avril, Oracle VP of Product Management, is excited by the possibilities for the Exadata Database Machine provided by the fully integrated Oracle PaaS.

“Now Exadata is available on a subscription basis; it is available starting in a relatively modest unit size … so we are dynamically extending the reach out to more customers, as well as offering our existing Enterprise customers that are looking to get to more of a cloud model the ability to get to stay on the Exadata system and continue growing,” Avril told theCUBE during the Oracle Cloud Platform Launch Event at the Oracle Convention Center in Redwood Shores, CA.

“This is the first time that anyone has been able to run a true active-active cluster database in the Cloud, fully managed by the Cloud service provider,” Avril said.

Three tiers of Cloud computing: SaaS, PaaS and IaaS

Oracle now offers complete Cloud services set-up. Depth is offered through the three-tier stack of Platform as a Service (PaaS), Software as a Service (SaaS), and infrastructure as a service, with breadth provided by a large portfolio of PaaS offerings that includes traditional database applications alongside new data applications, such as use in Hadoop and NoSQL.

Oracle directly targets AWS with competitive pricing

The biggest surprise of the Oracle PaaS launch was the announcement that the Oracle Archive Storage Cloud is priced so much lower than direct competitor Amazon Glacier.

“I was shocked myself at that price cut,” Avril said. “It’s not often said about Oracle that we’re 1/10^th of the cost of a retail company, but there you go!”

Watch the full interview with Penny Avril below, and check out SiliconANGLE and theCUBE’s full coverage of the Oracle Cloud Platform Launch 2015.